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# Tropical Fruit Fashions
Prada Goes Bananas for Spring Summer 2011

By trendstop.com | Published 2010-09-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tropical-baroque
References: [blog.trendstop](http://blog.trendstop.com/?p=1444) & [prada](http://www.prada.com/)

Leave it to Miuccia to inject Spring Summer 2011 with some color. Her exuberant banana-print borrows from the jungle, as vibrant prints stand out against stark black backgrounds. Clashed with stylized, curlicued Baroque motifs, the collection borrows from a range of references. Taking tropical baroque to the next level, Prada's much needed dose of color is fresh and fruity.

The exuberance of Hawaiian shirts reconciles kimono-inspired details with conventional Western menswear.

**Implications** - The recent recession prompted budget-tight consumers to make more affordable purchases at vintage and thrift stores. This caused a resurgence of retro fashions in the marketplace, which consumers adore for their kitschy designs and rarity. Companies can manufacture styles with these qualities to appeal to fashionable demographics.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 44% | Activity: 64% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Tropical Prints:** Design tropical prints for fashion items that mix different cultural references.
- **Baroque Inspiration:** Combine baroque-inspired motifs with exuberant prints to create fresh and fruity fashion designs.
- **Vintage Resurgence:** Manufacture retro-style garments with kitschy designs and rarity to appeal to budget-conscious and fashionable consumers.

### Sectors Adopting This

- **Fashion Industry:** Design and manufacture tropical and baroque-inspired clothing to target fashion-conscious consumers.
- **Textile Industry:** Invest in the development of new fabrics with fresh and fruity tropical prints, and baroque-inspired motifs to supply the fashion industry.
- **Vintage and Thrift Stores:** Utilize the resurgence of retro fashions to attract budget-conscious consumers who love kitschy designs and rarity in fashion items.

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