# Holiday Highlighter Collections Fenty Beauty Created a Trophy Wife Collection for the Holidays By Katherine Pendrill | Published 2019-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/trophy-wife-collection References: [bustle](https://www.bustle.com/p/fenty-beautys-trophy-wife-collection-is-inspired-by-the-cult-favorite-highlighter-19363648) & [fentybeauty](https://www.fentybeauty.com/trophy-wife-life-4-pc-eye-cheek-lip-set-with-makeup-bag/40169.html?utm_source=Rakuten&utm_medium=Affiliate&utm_campaign=2116208&ranMID=42834&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-1WtBACbrAl_HGyzNCKQTJg) This holiday season, you can get your glow on with [Fenty Beauty's](https://www.trendhunter.com/trends/3piece-lip-set) new Trophy Wife collection. According to an [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) post from Fenty Beauty, the brand has created three new limited-edition holiday items inspired by the brand's fan-favorite Killawatt Freestyle Highlighter. The new Trophy Wife collection includes the iconic highlighter, as well as a new Gloss Bomb shade, a lipstick, and a liquid eyeliner. Just as the name of the collection suggests, each item boasts a stunning golden hue that will give you that coveted holiday glow. Even better, all of the items in the new collection are full-sized and come in a patent leather makeup bag that you can continue using well into the new year. Fenty Beauty's new Trophy Wife collection will be available online from the Fenty website and [Sephora](https://www.trendhunter.com/trends/liquid-luminizer-line) as of November 22. Image Credit: *Fenty Beauty.* ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 59% | Activity: 43% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Holiday Highlighter Collections:** Creating limited-edition collections inspired by their fan-favorite highlighter to boost holiday sales. - **Multi-product Collections:** Offering full-sized makeup items in a collection with packaging that can be reused by the consumer, creating brand loyalty and sustainability. - **Influencer Collaborations:** Creating exclusive limited-edition collections with social media influencers who have loyal fan bases can generate buzz and increase sales. ### Where This Applies - **Beauty Industry:** Developing new luxury make-up collections targeting the holiday season can generate more sales and profits. - **E-commerce Industry:** Partnering with well-known makeup brands for exclusive collections will drive traffic and sales to online shopping websites. - **Social Media Industry:** Collaborating with beauty influencers to create limited edition collections will give online audiences exclusive access to an under-the-radar brand offering, creating a sense of exclusivity and driving sales. ## Related on Trend Hunter - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Festive Makeup Collections](https://www.trendhunter.com/trends/annabelle-holiday-collection.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Limited-Edition Lip Duos](https://www.trendhunter.com/trends/holiday-limited-edition-lip-topper.md) - [Affordable Holiday Makeup Kits](https://www.trendhunter.com/trends/limitededition-makeup-holiday-kits.md) - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Curated Glam Holiday Sets](https://www.trendhunter.com/trends/fabfitfun-x-pat-mcgrath.md) - [Dazzling Gemstone-Inspired Cosmetics](https://www.trendhunter.com/trends/tree-hut-gemstone-glow.md)