# Confused Clothes Hangers The Trook Hanger is Installed with Three Separate Hooks By Amelia Roblin | Published 2011-09-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/trook-hanger References: [behance.net](http://www.behance.net/joaogoncalves/frame/1085643) At first glance, you may be wondering why the creator of the Trook Hanger attached two more metal clasps onto the base of the object. By the time you reach the second photograph, you will have understood the usefulness of this seemingly odd design decision. The central hook still acts as it would if this was a regular [clothes hanger](https://www.trendhunter.com/trends/charity-hanger), latching onto the bar in your closet and connected to a wooden frame for dangling your duds. The difference here is the inclusion of two additional catches which would prove to be very helpful for holding the [belt loops of pants](https://www.trendhunter.com/trends/rak) and the [thin straps of dresses](https://www.trendhunter.com/trends/bras-up) and tank tops. Optimized for low-cost production, the Trook Hanger by Joao Goncalves gets its name from the merging of "triple" and "hook." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Multi-purpose Hangers:** The Trook Hanger's design shows a trend of creating hangers that serve multiple functions, such as holding belts and thin straps. - **Optimized Production:** The Trook Hanger's low-cost production optimization showcases a trend of creating products that are cost-effective to manufacture. - **Creative Design Solutions:** The Trook Hanger's unique design demonstrates a trend of finding innovative solutions to common everyday problems, like organizing clothes. ### Who This Affects Most - **Clothing and Apparel:** The clothing and apparel industry can adopt multi-purpose hangers like the Trook Hanger to offer more functionality and convenience to customers. - **Manufacturing:** The manufacturing industry can explore ways to optimize production processes, like the low-cost production techniques used in the creation of the Trook Hanger. - **Industrial Design:** The industrial design industry can draw inspiration from the creative design solutions of products like the Trook Hanger to create innovative and functional designs for everyday objects. ## Related on Trend Hunter - [Quirky Structural Clothes Hangers](https://www.trendhunter.com/trends/hang-we.md) - [Geometrically Shaped Hanger Concepts](https://www.trendhunter.com/trends/triangle-hanger.md) - [Rotating Punctuation Mark Hangers](https://www.trendhunter.com/trends/emotion-hanger.md) - [Sporty Climbing-Inspired Hangers](https://www.trendhunter.com/trends/grip-hanger.md) - [Tripod-Like Garment Racks](https://www.trendhunter.com/trends/multifunctional-coat-rack.md) - [In-Car Coat Hanger Concepts](https://www.trendhunter.com/trends/multi-hanger.md) - [Storage-Conscious Clothing Hangers](https://www.trendhunter.com/trends/coat-hingers.md) - [Open-Concept Clothing Racks](https://www.trendhunter.com/trends/bauhutte-clothes-hanger-rack.md) - [Modular Minimal Wardrobe Hangers](https://www.trendhunter.com/trends/koi-cloths.md)