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# Movie-Themed Frozen Refreshments
These Trolls-Inspired ICEE Flavors Celebrate the Upcoming Film

By Michael Hemsworth | Published 2023-09-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/trollsinspired-icee-flavors
References: [chewboom](https://www.chewboom.com/2023/09/17/icee-announces-launch-of-new-trolls-themed-icee-flavors-starting-october-1-2023/) & [icee](https://www.icee.com)

![Movie-Themed Frozen Refreshments](https://cdn.trendhunterstatic.com/thumbs/515/trollsinspired-icee-flavors.jpeg)

These new Trolls-inspired ICEE flavors have been announced thanks to a new partnership between [DreamWorks Animation](https://www.trendhunter.com/trends/shinewater-limited-edition-trolls-cans) and The [ICEE Company](https://www.trendhunter.com/trends/froot-loops-icee) to get fans excited for the upcoming movie.

The partnership will see five flavors in all released including Brand's Blue Raspberry Harmony, Poppylicisou Pink Watermelon, Tiny's White Cherry Sparkle, [Viva's](https://www.trendhunter.com/trends/viva-feast) Fantast-amazing Lemonade and Trolls-tastic Red Cherry. Each of the flavors will be arriving starting October 1, 2023 for fans to try out, while the brand is also launching Trolls-themed ICEE Frozen Tubes for at-home enjoyment in the brand's signature Blue Raspberry and Cherry flavors.

The Trolls-inspired ICEE flavors come as part of the extensive marketing campaign in a lead-up to the film's release, which will take place November 17, 2023.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 30% | Activity: 44% | Freshness: 18%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Movie-themed Frozen Refreshments:** The partnership between DreamWorks Animation and The ICEE Company results in Trolls-inspired ICEE flavors, presenting potential opportunities for themed food and beverage collaborations in the entertainment industry.
- **New Partnership for Movie Promotions:** DreamWorks Animation and The ICEE Company team up to create Trolls-themed ICEE flavors, suggesting possibilities for movie tie-in promotions and branded collaborations.
- **Marketing Campaigns Enhancing Movie Experiences:** The announcement of Trolls-inspired ICEE flavors as part of an extensive marketing campaign signifies the trend of leveraging branded food and beverages to heighten audience engagement and generate excitement for upcoming films.

### Who This Affects Most

- **Food and Beverage:** The introduction of Trolls-themed ICEE flavors expands the potential for collaboration between movie studios and food and beverage companies to create innovative tie-in products.
- **Entertainment:** The partnership between DreamWorks Animation and The ICEE Company demonstrates the opportunity to incorporate movie-themed promotions and products into the entertainment industry, enhancing the overall movie experience.
- **Marketing and Advertising:** The Trolls-inspired ICEE flavors and the extensive marketing campaign represent the growing trend of utilizing food and beverage partnerships to boost promotional efforts and create memorable marketing experiences.

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