# Meet the Trollsen twins PETA's War on "Hairy-Kate" and "Trashley" By Lauren G | Published 2007-12-14 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/trollsen-twins References: [peta2](http://www.peta2.com/trollsens/index.asp) [PETA](https://www.trendhunter.com/trends/animal-intelligence) has launched a website called 'Meet the Trollsen twins' on which they have renamed the Olsen sisters, "Hairy-Kate" and "Trashley". The site has a 'Fatal Fashion' interactive dress-up section, complete with pools of blood. My personal favourite, however, is the video parody of a Full House episode re-edited with graphic shots of [animal cruelty](https://www.trendhunter.com/trends/humane-world-for-animals). PETA claims they are going after Mary-Kate and Ashley Olsen because they have "Ignored pleas to stop [wearing fur](https://www.trendhunter.com/trends/ducies-fw25-collection) and using it in their fashion collection". Dan Shannon, assistant director of youth campaigns for peta2 said, "No one would argue that Mary-Kate and Ashley could use some meat on their bones, but the last thing they need is hair on their backs - especially when it belongs to someone else." An advertising campaign will reinforce the trashing, with a billboard stating "Fur Is Worn By Beautiful Animals and Ugly People" that will be launched opposite the twins' star on the Hollywood Walk of Fame. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Animal Activism:** Disruptive innovation opportunity: Develop cruelty-free alternatives to fur and incorporate them into the fashion industry. - **Online Parody Content:** Disruptive innovation opportunity: Create interactive platforms that engage users through humorous and satirical content. - **Celebrity Branding:** Disruptive innovation opportunity: Promote ethical fashion choices and encourage celebrities to align themselves with sustainable and cruelty-free fashion brands. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Explore the use of innovative materials and fabrics to create ethical and sustainable fashion products. - **Advertising:** Disruptive innovation opportunity: Utilize provocative and controversial advertising tactics to capture attention and raise awareness for social causes. - **Entertainment:** Disruptive innovation opportunity: Develop interactive and engaging content that merges entertainment with activism to create a larger impact. ## Related on Trend Hunter - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Adoption Support Candy Campaigns](https://www.trendhunter.com/trends/trolli-campaign.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Upcycling Body Hair Initiatives](https://www.trendhunter.com/trends/pubes-for-the-planet.md) - [Glam Pet Adoption Pop-Ups](https://www.trendhunter.com/trends/uber-showcats.md)