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# Conveniently Tubed Candies
The Trolls World Tour Slide Tube Dispensers Celebrate the New Film

By Michael Hemsworth | Published 2020-04-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/trolls-world-tour-slide-tube-dispensers
References: [progressivegrocer](https://progressivegrocer.com/trolls-world-tour-slide-tube-dispensers) & [candyrific](https://www.candyrific.com/)

The Trolls World Tour Slide Tube Dispensers have been unveiled by [CandyRific](https://www.trendhunter.com/trends/haribo-movie-night-snack-kits) as part of its latest licensing agreement with [Universal Brand Development](https://www.trendhunter.com/trends/sour-tropical-dinos) to offer consumers a candy option that celebrates the new movie.

The candy is packaged in convenient tubes that are all emblazoned with various characters include Barb and Poppy, and comes in a variety of fruit flavors. The candies are packaged in a gravity-feed boxy display for retailers with 24 containers per box to make it perfectly suited for placement on a countertop for consumers to pick up.

The Trolls World Tour Slide Tube Dispensers help to celebrate the new film that had a limited release due to the COVID-19 pandemic, but which saw a record-breaking opening through on-demand streaming platforms.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 23% | Activity: 12% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Conveniently Tubed Candies:** The trend of packaging candies in convenient tubes offers a portable and mess-free snacking experience.
- **Licensed Movie Tie-ins:** The trend of creating candy products tied to popular movie franchises provides a unique marketing opportunity for brand partnerships.
- **Gravity-feed Packaging:** The trend of using gravity-feed boxy displays for candy products allows for easy access and attractive presentation in retail settings.

### Who This Affects Most

- **Confectionery:** The confectionery industry can explore the disruptive innovation opportunity of introducing more candy products in convenient tube packaging to meet the demand for convenient snacking options.
- **Entertainment:** The entertainment industry can leverage the trend of licensed movie tie-ins with candy products as a way to enhance brand visibility and generate additional revenue streams for movie franchises.
- **Retail:** The retail industry can benefit from adopting gravity-feed boxy displays for candy products, improving customer convenience and boosting impulse purchases.

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