# Quirky Candy Ads Janes Harden Stars in a Mind-Bending New Ad from Trolli By Laura McQuarrie | Published 2016-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trolli References: [adweek](http://www.adweek.com/news/advertising-branding/how-brands-are-harnessing-james-hardens-irresistible-millennial-appeal-169632) & [trolli.de](http://www.trolli.de/en/) Trolli's 'Inside Inside Inside James Harden's Head' is an offbeat commercial that attempts to get into the mind of the [NBA](https://www.trendhunter.com/trends/nba-jingle-hoops) superstar and share some of his thoughts with young audiences. In the 30-second ad spot, viewers are given a glimpse into the many zany layers of Harden's thoughts, which include nesting doll-style heads that pop out of one another doing things like shooting lasers, [chewing mouthfuls of candy](https://www.trendhunter.com/trends/trolli-1) and exploding with fireworks. With his huge social media following and unapologetically quirky personality, James Harden has become a great go-to spokesperson for brands that want to appeal to groups of Millennial and Gen Z consumers. For the Super Bowl 50, Harden also starred in a [Taco Bell](https://www.trendhunter.com/trends/cheesy-enchilada-dipping-taco) ad spot to reveal the all-new cheesy Quesalupa. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Offbeat Advertising:** Brands can capitalize on the appeal of offbeat advertising and quirky personalities to reach younger demographics. - **Influencer Marketing:** Huge social media followings can be leveraged to appeal to groups of Millennial and Gen Z consumers, through influencer marketing. - **Immersive Storytelling:** Brands can use immersive storytelling to capture audiences through the use of multi-layered creative expression. ### Who This Affects Most - **Confectionery:** Confectionery companies can use offbeat advertising to appeal to younger audiences and differentiate from competitors. - **Fast Food:** Fast food chains can use influential spokespeople and creative advertising to promote new product offerings and increase brand recognition. - **Advertising:** Advertising agencies can use immersive storytelling techniques to create engaging and memorable experiences for consumers. ## Related on Trend Hunter - [Multi-Textured Candy Products](https://www.trendhunter.com/trends/shaqalicious-slams.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md)