# Collaborative Candy Clothing Lines Trolli and Mokuyobi Partnered to Create 'Weirdly Woven' By Ell Smith | Published 2017-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/trolli-and-mokuyobi References: [adweek](http://www.adweek.com/brand-marketing/this-weirdly-awesome-clothing-line-mashes-up-fashion-and-candy/) & [weirdlyawesome](http://www.weirdlyawesome.com/) Trolli and Mokuyobi have partnered, offering consumers a surprising and unconventional clothing line collaboration called the Weirdly Woven, which embraces "the weird and awesome." Trolli, the [colorful confectionery brand](https://www.trendhunter.com/trends/trolli-gummi-pops) chose a partnership with the retailer Mokuyobi, for its similarly wild aesthetics and personality. Together, the brands produced a series of gummy worm-inspired hats, fanny packs, T-shirts, backpacks and more. The Millennial-friendly designs are full of vibrant imagery and funky colors, boasting a wild and carefree aesthetic. The candy mashup campaign is currently promoted on Trolli's social media pages, alongside a predictably colorful series of digital ads, which includes GIFs, [Instagram](https://www.trendhunter.com/trends/incredible-group) stories and other social media posts surrounding the clothing line. The collection made its debut at the pop culture festival ComplexCon earlier this month. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Clothing Lines:** The trend of brands partnering to create unique and unexpected clothing lines presents opportunities for disruptive innovation in fashion collaborations. - **Millennial-friendly Designs:** The trend of creating designs that cater to the Millennial audience opens up disruptive innovation opportunities in creating visually vibrant and funky products. - **Promotion Through Social Media:** The trend of promoting campaigns on social media platforms provides opportunities for disruptive innovation in creating engaging and interactive digital content. ### Where This Applies - **Confectionery:** The confectionery industry can explore disruptive innovation through collaborations with fashion retailers to create candy-inspired clothing lines that appeal to consumers. - **Fashion:** The fashion industry can leverage the trend of collaborative clothing lines to create unique and captivating designs that attract Millennial consumers. - **Marketing and Advertising:** The marketing and advertising industry can embrace the trend of promoting campaigns on social media platforms to develop disruptive innovation strategies for engaging with target audiences. ## Related on Trend Hunter - [Co-Branded Sour Gummies](https://www.trendhunter.com/trends/rick-and-morty-trolli-sour-brite-crawlers.md) - [Collaborative Candy Apparel](https://www.trendhunter.com/trends/jcpenney-x-haribo-collection.md) - [Dual-Flavor Sour Candies](https://www.trendhunter.com/trends/sour-electric-crawlers.md) - [Gummy Candy Collaboration Toys](https://www.trendhunter.com/trends/lol-surprise-loves-mini-sweets-x-haribo-products.md) - [Textural Sour Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-brite-squad.md) - [Dual-Texture Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-duo-crawlers.md) - [Mix-and-Match Candy Partnerships](https://www.trendhunter.com/trends/itsugar-and-haribo.md) - [Berry-Citrus Sour Candies](https://www.trendhunter.com/trends/trolli-1.md) - [Bursting Gummy Worm Candies](https://www.trendhunter.com/trends/trolli-sour-bursting-crawlers.md)