# Berry-Citrus Sour Candies Trolli® Launches a New Sour Brite Squad™ Candies Across the US By Kanesa D | Published 2025-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trolli-1 References: [trolli](https://www.trolli.com/elgato)  Trolli®, the Ferrara-owned brand known for its iconic Sour Brite Crawlers™, is dialing up flavor innovation and cultural relevance with the nationwide launch of Trolli Sour Brite Squad™—a dynamic new gummy line that blends adventurous taste profiles with strategic cross-industry appeal. Now available at major retailers across the U.S., Sour Brite Squad™ reimagines Trolli’s signature [sour experience](https://www.trendhunter.com/trends/mentos-sour-tones) through a trio of berry-citrus flavor mashups—Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange—delivered in a variety of playful, eye-catching shapes designed to stand out in the crowded candy aisle. The line is available in three pack sizes—4.24 oz, 6.3 oz, and 12.3 oz—with retail prices ranging from $2.39 to $5.39, offering flexible options for impulse buyers and loyal fans alike. Trolli is also strengthening its connection with digitally native audiences through a high-profile partnership with gaming gear brand [Elgato](https://www.trendhunter.com/trends/halo-infinite-1). The collaboration features a nationwide [gaming sweepstakes](https://www.trendhunter.com/trends/national-retail-promotion), giving consumers a chance to win the Ultimate Gaming Setup for themselves and three friends. Image Credit: Trolli® ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 88% | Activity: 94% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavor Innovation in Candy:** The introduction of adventurous berry-citrus flavor mashups in Trolli's new product line emphasizes the growing consumer interest in unique and bold taste combinations. - **Cross-industry Collaborations:** Trolli's strategic partnership with gaming gear brand Elgato highlights the potential for cross-industry collaborations to engage younger, digitally native audiences. - **Dynamic Packaging Designs:** The playful and eye-catching shapes of Sour Brite Squad™ candies signal a move towards more visually appealing packaging to attract attention in the crowded candy market. - **Digitally Engaged Marketing Strategies:** Connecting with digitally native consumers through online sweepstakes and partnerships opens new avenues for brands to expand their reach. ### Industries Being Reshaped - **Confectionery Industry:** The launch of new and innovative sour candy flavors reflects the ongoing evolution and competitive nature of the confectionery industry. - **Gaming Accessories:** Collaborations between candy brands and gaming gear companies like Trolli and Elgato highlight the intersecting interests of consumers in both the sweets and gaming accessory markets. - **Digital Marketing:** Utilizing digital platforms and sweepstakes for product promotion showcases the importance of digital marketing strategies in reaching contemporary audiences. ## Related on Trend Hunter - [Textural Sour Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-brite-squad.md) - [Dual-Flavor Sour Candies](https://www.trendhunter.com/trends/sour-electric-crawlers.md) - [Bursting Gummy Worm Candies](https://www.trendhunter.com/trends/trolli-sour-bursting-crawlers.md) - [Dual-Texture Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-duo-crawlers.md) - [Co-Branded Sour Gummies](https://www.trendhunter.com/trends/rick-and-morty-trolli-sour-brite-crawlers.md) - [Dual-Flavor Fruit Chews](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz.md) - [Sour Candy-Inspired Ice Creams](https://www.trendhunter.com/trends/trolli-sour-blast.md) - [Tangy-Sweet Flavor Collabs](https://www.trendhunter.com/trends/trolli-x-mountain-dew.md) - [Game-Focused Sour Gummies](https://www.trendhunter.com/trends/halo-infinite-1.md)