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# Hateful Comment-Based Donations
Troll Tax Turns Hateful Social Media Conversations into Donations

By Ell Smith | Published 2017-12-08 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/troll-tax
References: [fastcompany](https://www.fastcompany.com/40503922/now-you-can-donate-to-the-aclu-in-name-of-your-favorite-troll) & [trolltax.org](https://trolltax.org/)

Troll Tax is a clever new platform that's enabling individuals to make a donation to a progressive charity, in the name of a person posting hateful comments online.

If an individual sees a hateful tweet or social media comment, they can simply copy and paste the post's URL, and select a charity from an extensive list of non-profits which they would like to donate to. The charitable individual can then send a confirmation post to the online 'Troll' informing them that their hateful comments prompted a donation.

Some of the participating charities include Planned Parenthood, Human Rights Campaign Foundation and the [International Center for Journalism](https://www.trendhunter.com/trends/socially-minded-companies). Troll Tax can be added as a [Google](https://www.trendhunter.com/trends/deeddiary) extension, making it easier than ever to fight online bullies.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 34% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Key Themes Behind This Trend

- **Donation-based Social Activism:** Troll Tax is part of a larger trend of using online platforms to turn negative interactions into positive change through donations.
- **Charitable Online Extensions:** The rise of platforms like Troll Tax highlights the potential for online extensions to create opportunities for charitable giving and activism.
- **Conscious Social Media Engagement:** The emergence of Troll Tax reflects a growing desire among internet users to actively combat online hate and negativity by supporting worthy causes.

### Where This Applies

- **Non-profit Organizations:** Non-profits can leverage platforms like Troll Tax to raise funds and engage with a wider audience by capitalizing on the increasing trend of donation-based social activism.
- **Technology and Software Development:** The development and integration of online extensions like Troll Tax present an opportunity for tech companies to create innovative tools that promote positive online experiences while supporting charitable causes.
- **Social Media Platforms:** Social media platforms can explore partnerships with donation-based platforms like Troll Tax to offer their users an easy and effective way to combat hate speech and contribute to social causes.

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