# Troll Doll Tees Jeremy Scott & Opening Ceremony Inspired by the Depths of the 1990s By Christina Butty | Published 2009-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/troll-doll-tees-jeremy-scott-opening-ceremony References: [hypebeast](http://hypebeast.com/2009/08/jeremy-scott-x-opening-ceremony-t-shirt/) & [openingceremony.us](http://www.openingceremony.us/entry.asp?pid=271) When retailer Opening Ceremony wanted to bring awareness to their upcoming OC Tokyo location they decided to release some [exclusive pieces](https://www.trendhunter.com/trends/capsule-tee). Shown in the gallery is a shirt done in collaboration with Jeremy Scott featuring the [troll dolls from the 1990s](https://www.trendhunter.com/trends/the-monsters). If there was ever any doubt that the 1990s was coming back into vogue as the inspirational decade, here is all the proof that you need. The [Jeremy Scott and Opening Ceremony Tees](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch) will be available in New York and LA retail spots while quantities last. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 1% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **90s-inspired Fashion:** The nostalgia for the 1990s presents an opportunity for fashion brands to create new collections that are reminiscent of that era. - **Exclusive Collaborations:** Retailers can partner with popular designers to create exclusive collections that attract consumers and generate buzz around a new store opening. - **Pop Culture Merchandise:** Collaborating with popular icons or franchises can create merchandise that not only appeals to nostalgic consumers, but to fans of the brand or character as well. ### Where This Applies - **Fashion:** Fashion brands have an opportunity to create a new market for 90s-inspired clothing and merchandise. - **Retail:** Retailers can capitalize on exclusive high-profile collaborations to drive foot traffic to their stores. - **Pop Culture:** Merchandising of popular franchises and characters is a lucrative market for the entertainment industry as well as fashion brands. ## Related on Trend Hunter - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Collaborative Candy Apparel](https://www.trendhunter.com/trends/jcpenney-x-haribo-collection.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Nostalgic Capsule Collections](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi.md) - [Limited-Edition Artist-Honoring Tees](https://www.trendhunter.com/trends/takashi-murakami-tee.md) - [Animated Creature Jewelry Collections](https://www.trendhunter.com/trends/trolls-x-swarovski.md) - [Archive Graphic Tees](https://www.trendhunter.com/trends/dover-street-market-x-nike.md)