# Chromatic Cereal Popcorn Snacks Trix Popcorn is Covered with a Sweet, Fruity Glaze By Michael Hemsworth | Published 2022-09-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trix-popcorn References: [foodbev](https://www.foodbev.com/news/general-mills-launches-trix-popcorn/) & [generalmills](https://www.generalmills.com)  The [Trix](https://www.trendhunter.com/trends/trix-with-marshmallows) Popcorn is a crunchy, cereal-inspired snack for avid fans of the namesake breakfast product to try out on their next movie night. The snack starts off with freshly prepared popcorn that's covered in a sweet, fruity glaze to give it an almost kettle corn flavor profile thanks to slightly salty flavor. The product is infused with actual bits of Trix cereal to give it a chromatic touch and please the eye of the snacker as they munch away. The Trix Popcorn comes as the latest of [General Mills'](https://www.trendhunter.com/trends/mini-cereals) cereal-inspired popcorn snack, which will be right at home with the existing flavors including Cocoa Puffs and Cinnamon Toast Crunch. The popcorn is arriving at Sam's Club locations in 20-ounce bags and [Walmart](https://www.trendhunter.com/trends/caramel-corn-chex) in seven-ounce bags priced at $6.48 and $3.69, respectively. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 71% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cereal-inspired Popcorn Snacks:** An opportunity for snack companies to create unique, nostalgic flavors by incorporating popular breakfast cereal brands into their popcorn products. - **Fruit-flavored Popcorn Snacks:** A chance for food manufacturers to experiment with sweet, fruity glazes to add a new depth of flavor to popcorn products and attract health-conscious consumers looking for a low-calorie alternative to traditional snacks. - **Visual Aesthetics in Snack Packaging:** A potential area of innovation for food companies to use colorful, eye-catching designs that complement the visual appeal of their products and stand out on store shelves. ### Who This Affects Most - **Snack Food Industry:** An opportunity for snack companies to differentiate themselves from rivals and meet evolving consumer demand by creating new, exciting popcorn snack products that showcase unique flavors and ingredients. - **Cereal Industry:** A chance for breakfast cereal brands to leverage their popularity and brand recognition by partnering with snack companies to create co-branded popcorn products that appeal to nostalgia-seeking consumers. - **Retail Industry:** An area of opportunity for retailers to feature innovative snack products with eye-catching packaging designs that both entice shoppers and stand out on crowded store shelves. ## Related on Trend Hunter - [Cereal-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/cerealflavored-popcorn.md) - [Sweet Cereal Popcorns](https://www.trendhunter.com/trends/fruity-pebbles-cereal-pop.md) - [Bunny-Shaped Marshmallow Cereals](https://www.trendhunter.com/trends/trix-with-marshmallows.md) - [Fruity Dinosaur-Themed Cereals](https://www.trendhunter.com/trends/trix-trax-cereal.md) - [Holiday Snack-Inspired Cereals](https://www.trendhunter.com/trends/caramel-corn-chex.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Crunchy Lollipop-Flavored Popcorns](https://www.trendhunter.com/trends/chupa-chups-popcorn.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Candy-Packed Popcorn Snacks](https://www.trendhunter.com/trends/prospector-popcorn-superstar-crunch.md)