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# Knowledge-Testing Hotels
The Trivial Pursuit Hotel Has Guests Pay By Answering Questions

By Laura McQuarrie | Published 2019-03-25 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/trivial-pursuit-hotel
References: [adweek](https://www.adweek.com/creativity/at-this-trivial-pursuit-hotel-you-pay-for-everything-by-answering-questions/) & [trivialpursuithotel](https://trivialpursuithotel.com/)

Those with bragging rights from winning games of Trivial Pursuit will want to venture just outside of Moscow to book a stay at the Trivial Pursuit Hotel, where their answers pay for the accommodations and provide a four-star experience. [Hasbro](https://www.trendhunter.com/trends/board-crawl) and Leo Burnett Moscow teamed up for the creation of the Trivial Pursuit Hotel, which will be opening for a limited time throughout the spring this year.

The hotel is described as a two-storey country house with three bedrooms and cozy amenities like a sauna, a fireplace and a barbecue. Naturally, booking a stay at the hotel requires a traveler to answer some questions from Trivial Pursuit and competing one's application involves posting to social media or purchasing a copy of Trivial Pursuit.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 23% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What Makes This Trend Stand Out

- **Trivia-based Experiences:** Businesses can create immersive and interactive experiences centered on trivia questions and games, opening up opportunities for unique marketing and brand activations.
- **Gamification of Payment:** Businesses can explore new payment models where customers pay through gamified experiences, creating incentives and engagement beyond traditional payment methods.
- **Limited-time Pop-up Hotels:** Pop-up hotels offer a unique opportunity for brands to create buzz and excitement for their products, allowing for creative and experimental experiences for a limited time period.

### Sectors Adopting This

- **Hospitality:** Hotels and resorts can offer trivia-based experiences and gamification of payment to create unique guest experiences and differentiate themselves from traditional hotels.
- **Entertainment:** Companies in the entertainment industry can create trivia-based experiences as a way to engage audiences, promote products, and generate buzz around specific events or releases.
- **Marketing and Advertising:** Brands and advertising agencies can leverage trivia-based experiences and limited-time pop-up hotels to create memorable marketing and brand activations and drive customer engagement.

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