# Holiday Season Wine Campaigns Trivento Launches New UK Ad Campaign Promoting Its Premium Malbec By Niko Pajkovic | Published 2021-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trivento References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/11/trivento-launches-new-ad-for-private-reserve-malbec/) & [trivento](https://www.trivento.com/web/index.php)  Argentinean wine brand [Trivento](https://www.trendhunter.com/trends/trivento-and-weber-promotion) has launched a new ad campaign featuring a 20-second spot to promote its [premium tier wine](https://www.trendhunter.com/trends/jam-shed-mini-box), Private Reserve [Malbec](https://www.trendhunter.com/trends/italian-family-meal-deal). Launched on November 15, the new ad is said to belong to a broader marketing investment by the company that aims to target the UK market in an effort to bolster the brand's increasingly strong position amongst British consumers. The 20-second spot will belong to Trivento's ‘Bold Discoveries’ series, which is set to run until Christmas. According to Trivento, the new ad, which intends to reach ‘Food & Wine Enthusiast’ consumers during the holidays, is expected to deliver 5.7 million impressions on catch-up programs alone. “We’ve experienced a step-change in our brand awareness over the last 12 months, and with this heavyweight Private Reserve campaign, we’re excited to drive our premium tiers further," said Preety Johl, Trivento's Marketing Manager. Image Credit: Trivento ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Holiday Season Wine Campaigns:** Opportunity for wine brands to boost sales during the festive season through targeted ads. - **Premium Wine Promotion:** Investment in promoting premium wine tiers to enhance brand recognition and sales. - **Targeted Advertising:** Efforts to reach specific consumer demographics, such as 'Food & Wine Enthusiasts', through advertising campaigns. ### Industries Being Reshaped - **Wine Industry:** Opportunity for wine brands to increase sales through effective holiday season marketing campaigns. - **Marketing and Advertising Industry:** Opportunity for marketing and advertising professionals to work with wine brands to develop effective holiday season campaigns. - **Hospitality Industry:** Opportunity for restaurants, bars, and hotels to partner with wine brands during the holiday season to offer premium wine options to consumers. ## Related on Trend Hunter - [Festive Italian Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti-campaign.md) - [Blood Orange Cider Campaigns](https://www.trendhunter.com/trends/thatchers.md) - [Wine Tasting Content Series](https://www.trendhunter.com/trends/calvet-kitchen.md) - [Accessible Millennial-Targeted Wines](https://www.trendhunter.com/trends/my-fave-wine-range.md) - [French Wine Region-Focused Campaigns](https://www.trendhunter.com/trends/french-wine-region.md) - [Price-Marked Wine Label Launches](https://www.trendhunter.com/trends/pricemarked-wine-label.md) - [Cocktail-Themed Holiday Campaigns](https://www.trendhunter.com/trends/aperolidays.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md)