# Paint-Like Fashion Photography The Triumph of Form by Andrey Yakovlev is Strikingly Artistic By Meghan Young | Published 2015-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/triumph-of-form References: [behance.net](https://www.behance.net/gallery/26809723/The-triumph-of-form) It wouldn't be surprising if a person mistook the Triumph of Form series as a collection of [retro paintings](https://www.trendhunter.com/trends/retrova) rather than the [fashion photographs](https://www.trendhunter.com/trends/betterstudio) they really are. Not only are the looks strikingly vintage, but the finish of each image is paint-like, giving the series a bit of a surreal element. Shot by photographer Andrey Yakovlev with art direction by Lili Aleeva, the Triumph of Form photo series stars models Sofia S, Anastasia V and Alla A. The fact that they look unreal is a true compliment. After all, they could easily be perfect characters dreamed up for this project. Their flawless beauty looks were done by [makeup artist](https://www.trendhunter.com/trends/il-pranzo-campaign) Natalia Bondarchuk and hair stylists Oxana Zavarzina and Anton Dimitriev. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Retro Photography:** This trend showcases the use of vintage aesthetics in fashion photography, providing opportunities for brands to create nostalgic and artistic visuals. - **Paint-like Finish:** The paint-like finish in fashion photography introduces a surreal element, offering possibilities for innovative editing techniques and unique visual experiences. - **Dreamy Characterization:** The unreal and flawless beauty of models in fashion photography allows for the creation of perfect and imaginative characters, opening avenues for storytelling and creative narratives. ### Who This Affects Most - **Fashion Photography:** The retro and paint-like elements in fashion photography present opportunities to explore new visual styles, attract artistic clients, and differentiate from traditional fashion shoots. - **Cosmetics and Beauty:** The flawless beauty looks created by makeup artists and hairstylists can be leveraged to promote cosmetics and beauty products, inspiring consumers to achieve similar dreamy appearances. - **Art Direction:** The incorporation of surreal and artistic elements in fashion photography demands innovative art direction, providing opportunities for creative professionals to shape visual narratives and push boundaries. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [AI-Generated Retrofuturistic Objects](https://www.trendhunter.com/trends/retrofuturistic-objects.md) - [Luxurious Ephemeral Art Galleries](https://www.trendhunter.com/trends/sho-shibuya.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md)