# Rice Bowl Bras The Triumph 'Grow-Your-Own-Rice' Bra Takes Agriculture to the Extreme By Zoe Badley | Published 2010-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/triumph-grow-your-own-rice-bra References: [today.msnbc.msn](http://today.msnbc.msn.com/id/37127430/ns/today-today_fashion_and_beauty/#hybrid_video) & [triumph](http://www.triumph.com/uk/en/index.html) As if women don't already have to worry about in the [lingerie department](https://www.trendhunter.com/trends/stripe-stare-bra-shop), now this Triumph 'grow-your-own-rice' bra adds to that list. The company is well known for other eccentric bras, including a [sushi set](https://www.trendhunter.com/trends/stan-onigiri-purse), but this one was created solely because of a "growing popularity of farming among city dwellers in Japan." The Triumph 'grow-your-own-rice' bra comes well equipped with gardening gloves, a water hose as a belt, rice seeds, and--of course--[recyclable plastic pots](https://www.trendhunter.com/trends/sparepair-underwear) that double as cups. Even though the bra will not be going on sale, it really makes you wonder: what in the world will they think of next? ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 67% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Eccentric Lingerie:** Disruptive innovation opportunity to create more eco-friendly lingerie products with unique features. - **Urban Farming:** Opportunity to tap into the growing trend of urban farming and create sustainable solutions for city-dwellers. - **Eco-friendly Packaging:** Create eco-friendly packaging solutions for various consumer products, such as recyclable plastic pots that can double as cups. ### Where This Applies - **Fashion and Apparel:** Opportunity to create innovative and sustainable lingerie products. - **Agriculture and Farming:** Opportunity to tap into the growing trend of urban farming and create innovative solutions. - **Packaging and Containers:** Opportunity to create eco-friendly and innovative packaging solutions for consumer products. ## Related on Trend Hunter - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md) - [Bra-Preserving 3D-Printed Hangers](https://www.trendhunter.com/trends/bras-up.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md)