# Haute Hiking Trail Ads The Triton Spring/Summer 2013/2014 Campaign is Boldly Bohemian By Jana Pijak | Published 2013-08-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/triton-springsummer-20132014 References: [designscene.net](http://www.designscene.net/2013/08/alice-dellal-garrett-neff.html) & [triton.br](http://www.triton.com.br) Alice Dellal and supermodel Garrett Neff star in the color-infused Triton Spring/Summer 2013/2014 ad campaign. The model duo poses outdoors amidst a rocky hiking trail while wearing the streetwear label's vivid and expressive designs. Pattern-clashing pairings, tie-dyed textiles and photo-printed tees are just some of the bold looks from the edgy collection. Merging a [sporty sense of comfort](https://www.trendhunter.com/trends/engineered-for-whatever-ad) with a hippie inspired aesthetic, the Triton Spring/Summer 2013/2014 ad campaign is a contemporary take on retro design fads that are making a return into the world of high fashion. This hippie-chic and bohemian inspired collection also features mystical imagery that is featured on printed tops and the photoshoot's backdrop shots of street signs and other hiking trail signage. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 69% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Pattern-clashing Pairings:** Opportunity for designers to experiment with unconventional combinations and push the boundaries of traditional fashion. - **Hippie-inspired Aesthetic:** Potential for brands to tap into the growing demand for nostalgic, bohemian styles and create modern interpretations. - **Photo-printed Apparel:** A chance for fashion companies to incorporate personalized imagery and create unique, statement pieces. ### Sectors Adopting This - **Streetwear:** Streetwear labels can explore the fusion of comfort and style through vibrant and expressive designs. - **Fashion Photography:** Fashion photographers can experiment with unconventional backdrops and use street signs and hiking trail signage for unique and captivating visuals. - **Textile Printing:** Textile manufacturers can capitalize on the demand for photo-printed tees and explore new methods of printing mystical imagery on fabrics. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Hiking-Ready Adventurous Collections](https://www.trendhunter.com/trends/saxifraga.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)