# Aggressive Advertising Triton Goes Psycho Killer for their Spring 2010 Ad Campaign By mediterranean | Published 2009-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/triton-spring-2010-ads References: [homotography.blogspot](http://homotography.blogspot.com/2009/08/evandro-soldati-triton-tony-kelly.html) & [evandrosoldati.blogspot](http://evandrosoldati.blogspot.com/) Triton went from themes of rich and decadent youth in their recent [ad campaign](https://www.trendhunter.com/trends/alessandro-micheles) to violence and aggression in the Spring-Summer 2010 ads. The ads show Brazilian top model Evandro Soldati as an aggressive knife and axe yielding killer with photography by Tony Kelly. The [psycho killer theme](https://www.trendhunter.com/trends/i-can-fix-him) was recently used in an editorial in Dazed & Confused magazine, which shows our deep fascination with violence. **Implications** - [Shockvertising](https://www.trendhunter.com/trends/scary-good) is an advertising technique that always attracts a great deal of media attention, and thus, has become a very effective technique for brand promotion. Through using some degree of shocking material within advertising, many brands are learning that they can attract far more media and consumer attention than with safe advertising themes. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Shockvertising:** The use of provocative and potentially offensive content in advertising to gain attention and create buzz. - **Psycho Killer Theme:** Incorporating violent and aggressive imagery into advertising campaigns as a way to appeal to consumers' fascination with violence. - **Disruptive Advertising:** Using advertising that is unconventional and unexpected to disrupt traditional advertising tactics and capture consumer attention. ### Sectors Adopting This - **Fashion:** The fashion industry can incorporate shockvertising and disruptive advertising into their campaigns to stand out and create buzz. - **Entertainment:** The entertainment industry can use the psycho killer theme in promotional materials for movies, TV shows, and video games to attract attention and interest from audiences who are fascinated by violence. - **Marketing:** Marketing agencies can explore the use of shockvertising to help their clients get noticed and differentiate themselves from competitors using traditional marketing methods. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md)