# Promotional Planting Triscuit Seed Packs Help Grow the Home Farming Movement By Katie Cordrey | Published 2010-07-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/triscuit-seed-packs References: [kraftbrands](http://www.kraftbrands.com/homefarming/pages/default.aspx) & [cityfarmer.info](http://www.cityfarmer.info/2010/03/09/triscuit-crackers-joins-home-farming-movement/) [Kraft Foods](https://www.trendhunter.com/trends/farmers-only) has planted [seed packages](https://www.trendhunter.com/trends/seed-crackers) in 4 million boxes of [Triscuit](https://www.trendhunter.com/trends/unapologetically-wholesome) crackers as a way to promote the crackers and encourage home farming. In addition to the Triscuit seed packs, Triscuit has teamed up with Urban Farming, a non-profit organization, to create a home farming website with information about growing vegetables at home, a crop guide, community forums, and other resources. Triscuit seed packs are just one part of Triscuit’s pledge to create 50 community-based home farms during 2010. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 4% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Home Farming:** Encouraging and providing resources for home farming through seed packs and partnerships with non-profits presents potential for disruptive innovation in sustainable food production. - **Promotional Products:** Using promotional products such as seed packs to market food products presents potential for increased brand exposure and customer engagement. - **Community-based Agriculture:** Creating community-based home farms presents potential for disruptive innovation in local food production and community involvement in agriculture. ### Sectors Adopting This - **Food and Beverage:** Triscuit's use of seed packs as a marketing tool for their crackers presents potential for increased sales and brand loyalty among customers in the food and beverage industry. - **Non-profit:** Partnerships with non-profits to promote sustainable home farming presents potential for disruptive innovation in the non-profit sector's efforts to promote community-based agriculture. - **E-commerce:** Creating a home farming website with resources for growing vegetables at home and community forums presents potential for disruptive innovation in the e-commerce sector for home gardening supplies and resources. ## Related on Trend Hunter - [Flower Seed Salad Campaigns](https://www.trendhunter.com/trends/wildflower-seeds.md) - [Bake-at-Home Cracker Mixes](https://www.trendhunter.com/trends/bake-at-home-cracker-mix.md) - [Potato Chip Grow Kits](https://www.trendhunter.com/trends/potatogrowing-kits.md) - [Festively Themed Cracker Flavors](https://www.trendhunter.com/trends/triscuit-holiday-flavors.md) - [Plant-Based Protein Crackers](https://www.trendhunter.com/trends/whole-wheat-protein-crackers.md) - [Baking-Focused Toasted Seeds](https://www.trendhunter.com/trends/lightly-toasted-seeds.md) - [Firebrand Chef Cracker Ads](https://www.trendhunter.com/trends/unapologetically-wholesome.md) - [Crunchy Multi-Seed Crackers](https://www.trendhunter.com/trends/organic-seedy-crackers.md) - [Hidden Vegetables Snack Crackers](https://www.trendhunter.com/trends/pure-organic-baked-crackers.md)