# Infusion Art Branding TripTea Packaging Creatively Indulges the Sense of Sight By Amelia Roblin | Published 2012-09-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/triptea-packaging References: [thedieline](http://www.thedieline.com/blog/2012/9/6/concept-triptea.html) & [gorkovenko.ru](http://www.gorkovenko.ru/) There is great beauty and grace to TripTea packaging that one so rarely encounters in a [brand communication scheme](https://www.trendhunter.com/trends/comprehensive-brand-transformation). It is also incredibly direct with respect to the graphics on the [rectangular boxes](https://www.trendhunter.com/trends/redesigned-retail-packaging). Actual tea leaves were used to decorate them with exquisite hand-modeled settings. Andrew Gorkovenko began with this notion of "Trip Tea" that might allow the consumer to explore the exotic landscape from which his [loose leaf](https://www.trendhunter.com/trends/new-clipper-teas) came. Each infusion variety depicts a unique natural scene that takes the drinker on a journey around the world. The name of the brand is also a reference to the word "triptych," which is a painting in three parts. TripTea packaging displays a third of each delicate picture on all but one of the carton's sides. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Experiential Packaging:** Brands can elevate packaging beyond just functional use by incorporating immersive visuals and experiences, such as depicting a unique natural scene on each product to take the consumer on a journey around the world. - **Handcrafted Design:** There is potential for brands to add an artisanal touch to their packaging by incorporating hand-modeled settings, like the actual tea leaves used to decorate the TripTea boxes. - **Multifaceted Communication:** By displaying a third of each delicate picture on all but one side of TripTea's packaging, brands can communicate multiple messages and engage consumers through visual storytelling. ### Where This Applies - **Consumer Goods:** Consumer goods companies can leverage experiential packaging and handcrafted design to differentiate their products and create a more engaging consumer experience. - **Hospitality:** Hotels and resorts can incorporate experiential packaging in their in-room amenities and gift shops to offer guests a unique and immersive experience. - **Artisanal Food and Beverage:** Artisanal food and beverage companies can embrace handcrafted design to reflect the craft and care that goes into their products and stand out in a crowded market. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Ready-to-Sip Tea Cups](https://www.trendhunter.com/trends/cup-ji.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)