# Psychedelic-Themed Colorful Streetwear MSFTSrep by Jaden Smith Launches the Trippy Summer Capsule By Amy Duong | Published 2022-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trippy-summer References: [hypebeast](https://hypebeast.com/2022/4/msftsrep-trippy-summer-2022-collection-hbx-release-info) & [hbx](https://hbx.com/men/brands/msftsrep?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=mens-2019-8-3013-hypebeast-en-affiliates-owned&utm_content=text-placement-editorial-post) Jaden and Willow Smith's fashion imprint [MSFTSrep](https://www.trendhunter.com/trends/new-balance-001) introduces its latest Trippy [Summer](https://www.trendhunter.com/trends/soft-bar) collection that is designed with inspiration from Jaden's fascination with magic mushrooms. The brand translates this through psychedelic patterning and it details a series of jeans, hoodies, knitwear, and much more. The standout item in the range is the knitted crewneck sweater that is designed with a spiral graphic at the front in a bright pink and blue palette. It is paired with a matching pair of swim shorts with drawstring detail. The rest of the capsule includes more 'trippy' designs adorning mid-rise straight long pants, blue knitted v-neck vest, black hoodie, jeans, basic logo graphic tees, and more. Smith talks to MR PORTER about the capsule, “I believe that mushrooms are going to help us expand consciousness. The collection is not just clothes to sell. It’s loaded with spiritual experiences and mystical states. We’re just making clothes that can go along with people’s journeys.” Image Credit: HBX ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 88% | Activity: 47% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Psychedelic Streetwear:** Opportunity for fashion brands to incorporate trippy designs and psychedelic themes into their collections, appealing to younger generations and counterculture enthusiasts. - **Spiritual Experiences on Clothing:** Opportunity for fashion brands to create meaningful, statement-making clothes that stand for something deeper than just aesthetics or fashion, creating a new niche market for spiritual seekers in fashion. - **Nostalgic Aesthetics:** Opportunity for brands to revive nostalgic aesthetics, reminiscent of the 60s and 70s counterculture movements, appealing to Gen Z's affinity for retro looks and vintage themes. ### Where This Applies - **Fashion Industry:** Fashion labels and retailers can produce colorful and trippy designs that appeal to younger demographics or create symbolic clothing that connects with deeper spiritual concepts. - **Streetwear Industry:** Streetwear brands are well-positioned to capitalize on the revival of nostalgic aesthetics and psychedelic designs in their collections, appealing to their core demographic of youth culture enthusiasts. - **Lifestyle Industry:** The rise of psychedelic-themed streetwear and spiritual experiences on clothing may create opportunities for lifestyle brands to develop related products such as home decor, accessories, or even food and beverages that cater to these markets. ## Related on Trend Hunter - [Artist-Collaborative Travel Accessories](https://www.trendhunter.com/trends/harper-collective-1.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Outdoor-Inspired Colorful Capsules](https://www.trendhunter.com/trends/travis-weller.md) - [Distinctive Streetwear Capsules](https://www.trendhunter.com/trends/pacsun-x-formula-1.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md)