# Triple-Pepperoni Pizzas Lou Malnati's Trippple Peppp Pizza Has Three Styles of Pepperoni By Laura McQuarrie | Published 2026-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trippple-peppp-pizza References: [prnewswire](https://www.prnewswire.com/news-releases/lou-malnatis-launches-limited-time-trippple-peppp-pizza-302661786.html) & [loumalnatis](http://www.loumalnatis.com/)  [Lou Malnati's](https://www.trendhunter.com/trends/italian-combo) Trippple Peppp Pizza is launching during National Pizza Week as a limited-time offering that promises a premium experience for those who take their pepperoni seriously, or those who simply want to enjoy an elevated version of a classic. This triple-pepperoni pizza combines three styles: crispy cupped pepperoni that chars, curls and crunches; smoky pepperoni for wood-fired intensity; and classic pepperoni for a comforting, savory experience. While Lou Malnati's fans are already familiar with [classic and cupped pepperoni slices](https://www.trendhunter.com/trends/cup-and-char-pepperoni), the Trippple Peppp marks the debut of the smoky pepperoni strips on the Chicago pizza icon's menu. All three types of pepperoni are loaded on a signature, flaky crust with Wisconsin mozzarella cheese and California vine-ripened tomato sauce. Trippple Peppp is now available in both [deep dish and thin crust](https://www.trendhunter.com/trends/lous-x-mikes-hot-honey-deep-dish-pizza) at all Lou Malnati's locations for dine-in, carryout, and delivery. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 19% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gourmet Pizza Variations:** The integration of diverse and high-quality toppings like the triple-pepperoni array presents a new wave in gourmet pizza offerings that cater to refined tastes. - **Limited-time Culinary Offers:** Capitalizing on events like National Pizza Week, limited-time offerings create a sense of urgency and exclusivity that attracts experimental and adventurous diners. - **Flavor Innovation in Classics:** Introducing smoky and texturally varied elements to traditional pepperoni demonstrates how classic flavors can be innovatively reimagined to enhance culinary experiences. ### Where This Applies - **Artisanal Pizza Chains:** Artisanal pizza chains finding opportunities in unique ingredient combinations and seasonal menus can enhance their market distinction and consumer appeal. - **Food Delivery Services:** As demand for premium and novel food delivery options grows, services that emphasize gourmet and exclusive limited-time menus can capture a more discerning clientele. - **Specialty Food Suppliers:** Specialty food suppliers providing unique, high-quality ingredients like smoky pepperoni can capitalize on partnerships with restaurants seeking differentiation through artisanal and gourmet offerings. ## Related on Trend Hunter - [Wafer Chocolate Pizzas](https://www.trendhunter.com/trends/handy-melts-sweet-and-sour-strawberry.md) - [Frozen Seasoned Tofu Crumbles](https://www.trendhunter.com/trends/frozen-seasoned-tofu-crumbles.md) - [Heritage-Inspired Tomato-Packed Pizzas](https://www.trendhunter.com/trends/original-tomato-pie.md) - [Rewarding Game Pizza Promotions](https://www.trendhunter.com/trends/pizza-before-the-hut.md) - [Premium Three-Pepperoni Pizzas](https://www.trendhunter.com/trends/triple-crown-pepperoni-pizza.md) - [Satisfying Protein-Packed Pizzas](https://www.trendhunter.com/trends/blaze-pizza-proteinzza.md) - [Fudge-Stuffed Dessert Pizzas](https://www.trendhunter.com/trends/stuffed-crust-pizzert.md) - [Pizza-Themed Fantasy Football Punishments](https://www.trendhunter.com/trends/fantasy-football-punishment.md) - [Creamy Flavor-Rich Pizzas](https://www.trendhunter.com/trends/the-kickn-chicken-bacon-ranch-pizza.md)