# Triplet-Inspired Workout Gear Trifect Athletics is Inspired by Three Athletic Brothers By Jen Chae | Published 2013-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/triplets-athletic-gear-gym References: [trifectathletics](http://www.trifectathletics.com/) Themes in products are effective as they’re catchy, interesting and they help boost sales. Trifect Athletics has a bit of an advantage in applying a theme to business – the owners are [athletic and model-esque](https://www.trendhunter.com/trends/victorias-secret-relaunched) identical triplets. The three also understand that working out to achieve fitness goals involves at least three stages – “To Sacrifice, Endure and Conquer” – which is the philosophy of their [clothing line](https://www.trendhunter.com/trends/salt-colorway). The founders, who have a background in modeling and acting, well-embrace their selling point: the triple effect. From the company's three-part vision statement to its three-tiered pyramid logo, Trifect nails its branding immaculately. The triplets also [model their own products](https://www.trendhunter.com/trends/effortlessly-cool) like Trifect’s top-selling Trigonon tops. The company calls for triple-fueled marketing, as well as some terrific alliterations. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Themed Products:** Applying a catchy theme to products can boost sales and attract consumer interest. - **Triple-fueled Marketing:** Utilizing the unique selling point of triplets in marketing campaigns can create a strong brand identity and appeal to consumers. - **Alliterations in Branding:** Employing alliterations in branding can make a company's message memorable and engaging. ### Industries Being Reshaped - **Athletic Apparel:** The triplets' clothing line, Trifect Athletics, offers workout gear inspired by their philosophy of sacrifice, endurance, and conquering, representing an opportunity for innovation in the athletic apparel industry. - **Fitness Modeling:** The triplets' modeling and acting background, combined with their unique selling point as triplets, provides an opportunity for disruptive innovation in the fitness modeling industry. - **Marketing and Advertising:** Triple-fueled marketing and the use of alliterations present innovative approaches that can be applied to various industries, including marketing and advertising. ## Related on Trend Hunter - [Coach-Supporting Wellness Platforms](https://www.trendhunter.com/trends/tz-storefront.md) - [Access-Focused Home Fitness Branding](https://www.trendhunter.com/trends/home-fitness.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Aesthetically Pleasing Fitness Accessories](https://www.trendhunter.com/trends/equipt-movement.md) - [Athlete-Focused Specialized E-Commerce Platforms](https://www.trendhunter.com/trends/specialized-ecommerce-platform.md) - [Eclectic Cat-Specific Stores](https://www.trendhunter.com/trends/triple-t-studios.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Activewear Colorway Expansions](https://www.trendhunter.com/trends/salt-colorway.md)