# Chocolate Trio Frozen Treats The Dairy Queen Triple Truffle Blizzard Changes Flavor in Every Bite By Michael Hemsworth | Published 2017-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/triple-truffle-blizzard References: [chewboom](http://www.chewboom.com/2017/07/31/dairy-queen-introduces-new-triple-truffle-blizzard/) The new Dairy Queen Triple Truffle Blizzard comes as the brand's Blizzard of the Month for August 2017 and is positioned as a delicious treat for kids and adults alike to enjoy. The Blizzard treat is infused with [three chocolate truffles](https://www.trendhunter.com/trends/neapolitan-ice-cream-truffles) including peanut butter, [fudge and caramel varieties](https://www.trendhunter.com/trends/fudge-truffle-ice-cream) in order to offer variation between each bite. This ensures that the frozen treat will offer a distinctly different taste experience with every spoonful to satisfy those looking for a chocolatey treat to enjoy this summer. The Dairy Queen Triple Truffle Blizzard is available only for a limited time at participating locations and is available in four size options including the popular [Mini](https://www.trendhunter.com/trends/mini-mentos) variety, which is ideal for those looking to not indulge too much. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavorful Frozen Treats:** There is a growing trend for frozen treats that offer unique and varying flavors, like the Dairy Queen Triple Truffle Blizzard. - **Variety in Every Bite:** Consumers are seeking products that provide a different taste experience with each bite, as seen in the three chocolate truffles of the Dairy Queen Triple Truffle Blizzard. - **Limited-time Offerings:** Limited time offerings create a sense of urgency and exclusivity, attracting customers looking to try new and unique products, such as the Dairy Queen Triple Truffle Blizzard. ### Sectors Adopting This - **Ice Cream and Frozen Desserts:** The ice cream and frozen desserts industry has the opportunity to innovate by creating frozen treats that offer a variety of unique flavors in each bite. - **Confectionery:** The confectionery industry can disrupt the market by offering innovative chocolates and treats that deliver different flavors in every bite, similar to the three truffles in the Dairy Queen Triple Truffle Blizzard. - **Fast Food and Quick Service Restaurants:** Fast food chains can drive sales through limited-time promotions and exclusive offerings, enticing customers to try new and exciting products like the Dairy Queen Triple Truffle Blizzard. ## Related on Trend Hunter - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Frozen Co-Branded Candy Desserts](https://www.trendhunter.com/trends/oreo-reeses-blizzard.md) - [Nutty Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-blizzard.md) - [Baked Goods-Infused Frozen Treats](https://www.trendhunter.com/trends/frosted-sugar-cookie-blizzard.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/cake-batter-cookie-dough-blizzard.md) - [Five-Ingredient Ice Cream Treats](https://www.trendhunter.com/trends/reeses-take-5-blizzard.md) - [Winter-Themed Blended Desserts](https://www.trendhunter.com/trends/oreo-snowdrift-blizzard.md) - [Indulgent Autumnal Ice Creams](https://www.trendhunter.com/trends/fall-blizzard-menu.md) - [Fudgy Caramel Ice Creams](https://www.trendhunter.com/trends/caramel-fudge-cheesecake-blizzard.md)