# Oversized Burger-Eating Challenges The Triple Triple Challenge Caters to Those with Big Appetites By Katherine Pendrill | Published 2016-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/triple-triple-challenge References: [grubstreet](http://www.grubstreet.com/2016/08/wayback-burgers-new-promotion-sounds-actually-dangerous.html?mid=full-rss-grubstreet) & [waybackburgers](http://waybackburgers.com/promo/triple-triple-challenge/) [Wayback Burgers](https://www.trendhunter.com/trends/the-big-way) recently announced the debut of a new [extreme eating event](https://www.trendhunter.com/trends/world-burger-tour-competition) called the Triple Triple Challenge. While certainly not vegetarian-friendly, the new challenge provides the perfect way for those with big appetites to earn some extra cash. The Triple Triple Challenge is a one-day event that will take place on September 18th. The challenge involves daring customers to consume an [oversized burger](https://www.trendhunter.com/trends/big-smashed-jack-burger) made up of nine beef patties and nine slices of cheese. In order to win the competition, customers will have to eat the burger faster than anyone else. As a reward, the winner will then receive $3,300. While many fast food restaurants are positioning themselves as healthier dining options, Wayback Burgers' promotion caters to those who still enjoy fast food as a form of indulgent comfort food. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Extreme Eating Challenges:** Opportunity for restaurants to create extreme eating challenges to attract customers with big appetites. - **Cash Reward Competitions:** Businesses can offer cash reward competitions to incentivize customers to participate in unique dining experiences. - **Indulgent Comfort Food:** Restaurants can tap into the market of customers seeking indulgent comfort food by offering oversized, decadent menu items. ### Where This Applies - **Fast Food:** Fast food chains can develop oversized burger challenges and cash reward competitions to attract customers seeking extreme eating experiences. - **Restaurant:** Restaurants can create indulgent comfort food options and promote cash reward competitions for customers looking for unique dining experiences. - **Event Planning:** Event planners can organize extreme eating challenges and competitions as engaging entertainment options for food enthusiasts. ## Related on Trend Hunter - [QSR Eating Contest Promotions](https://www.trendhunter.com/trends/one-pounder-challenge-2025.md) - [Cheeky Competitor-Inspired Burgers](https://www.trendhunter.com/trends/the-big-way.md) - [Value-Focused Triple-Patty Burgers](https://www.trendhunter.com/trends/mcdonalds-triple-cheeseburger.md) - [Extra-Meaty Diner Burgers](https://www.trendhunter.com/trends/triple-juicy-burger.md) - [Upsized QSR Burgers](https://www.trendhunter.com/trends/upsized-burger.md) - [Throwback Burger Debuts](https://www.trendhunter.com/trends/39-lb-burger.md) - [Fast Food Alternative Burgers](https://www.trendhunter.com/trends/chilis-big-qp-burger.md) - [Deluxe Triple-Bun Burgers](https://www.trendhunter.com/trends/big-shack-burger.md) - [Burger Month Rewards Programs](https://www.trendhunter.com/trends/national-hamburger-month.md)