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# Triple-Decker Pizza Boxes
This 'Triple Treat Box' Contains Three Different Levels of Food

By David Ingram | Published 2015-11-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/triple-treat
References: [mashable](http://mashable.com/2015/11/10/pizza-hut-triple-treat-box/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [money.cnn](http://money.cnn.com/news/newsfeeds/articles/prnewswire/CG50839.htm)

This 'Triple Treat Box' from [Pizza Hut](https://www.trendhunter.com/trends/pizza-hut-8) is a takeout food container that contains three different levels of food storage.

The brand's special 'Triple Treat' promotion is available for a limited time and is being specially introduced during the holiday season. The inside this triple-decker takeout box contains two medium-sized one topping pizzas, either bread or flavor sticks and a giant [Hershey's](https://www.trendhunter.com/trends/the-hershey-company-seasonal-treats) 'Ultimate Chocolate Chip Cookie.'

The entire package retails for $19.99 and the holiday box promotion gives a full meal for an entire family or gathering of friends. The square-shaped, three level treat box is a first for the North American market, but Pizza Hut previously unveiled the concept this past year in the Middle East.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 56% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Multi-level Food Packaging:** Food companies can explore innovative ways to package multiple types of food in one container, like Pizza Hut's Triple Treat Box.
- **Value Meal Bundles:** Creating value meal bundles like Pizza Hut's Triple Treat Box can appeal to budget-conscious consumers and increase sales during holiday seasons.
- **International Market Adaptation:** Businesses can consider adapting successful ideas from international markets, as shown by Pizza Hut's introduction of the Triple Treat Box in North America after its success in the Middle East.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can benefit from creating multi-level food packaging options for convenience and consumer appeal.
- **Fast Food Chains:** Fast food chains like Pizza Hut can increase their sales by creating value meal bundles during holiday seasons.
- **Packaging:** Packaging companies can develop new packaging solutions to accommodate multi-level food packaging options like Pizza Hut's Triple Treat Box.

## Related on Trend Hunter

- [Fesitve Holiday Pizza Bundles](https://www.trendhunter.com/trends/pizza-hut-8.md)
- [Pasta-Paired Pizza Promotions](https://www.trendhunter.com/trends/pizza-hut-trio.md)
- [Value-Minded Meal Boxes](https://www.trendhunter.com/trends/my-hut-box.md)
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- [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md)
- [Festive Square-Shaped Pizzas](https://www.trendhunter.com/trends/squarefooter-pizzas.md)
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