# Baseball-Themed Frozen Treats Dairy Queen's 'Triple Play Blizzard' Celebrates Baseball's Return By Joey Haar | Published 2018-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/triple-play-blizzard References: [restaurantnews](http://www.restaurantnews.com/the-dairy-queen-system-hits-a-homerun-with-new-baseball-inspired-blizzard-treat-in-home-team-cities-on-opening-day-032718/) & [dairyqueen](https://www.dairyqueen.com/ca-en/baseball) There are few things as viscerally satisfying as watching a baseball team turn a rare triple play, so [Dairy Queen](https://www.trendhunter.com/trends/cake-batter-cookie-dough-blizzard) is aiming to satisfy consumers' viscera with their newest treat, the '[Triple Play Blizzard](https://www.trendhunter.com/trends/triple-g-tribe)'. Set to be released in conjunction with [Major League Baseball's](https://www.trendhunter.com/trends/dodger-dog-pizza) Opening Day on Thursday, March 29th, the new frozen treat will be sure to keep avid baseball fans cool and collected as they celebrate the return of the diamonds and bats. The decadent treat is filled with ballpark flavors, including salty pretzel sticks (bats) and caramel-and chocolate-covered popcorn (baseballs). The Triple Play Blizzard is a highly limited release. Not only will it be sold on MLB Opening Day alone, but it's also only available at a single Dairy Queen location in each participating MLB team's city. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Baseball-themed Frozen Treats:** The trend of baseball-themed frozen treats offers an opportunity for companies to tap into the passion of sports fans and create unique dessert experiences. - **Limited Edition Releases:** The trend of limited edition releases presents an opportunity for brands to create excitement and exclusivity around their products, driving consumer interest and sales. - **Collaborations with Sports Leagues:** The trend of collaborations between brands and sports leagues provides an opportunity for companies to leverage the popularity and fan base of professional sports to reach new customers. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the baseball-themed frozen treats trend by creating innovative and indulgent products that appeal to sports fans. - **Marketing and Advertising:** The marketing and advertising industry can capitalize on the limited edition releases trend by developing creative campaigns that generate buzz and drive consumer engagement. - **Sports Merchandise:** The sports merchandise industry can take advantage of the collaborations with sports leagues trend by creating unique merchandise that combines popular sports imagery with their products, appealing to both sports fans and collectors. ## Related on Trend Hunter - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md) - [Baseball-Themed Ice Creams](https://www.trendhunter.com/trends/schnucks-cherry-cardinals-crunch-ice-cream.md) - [Blended Frozen Treat Menus](https://www.trendhunter.com/trends/dairy-queen-summer-blizzard-menu.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/cake-batter-cookie-dough-blizzard.md) - [Celebrative Ice Cream Promotions](https://www.trendhunter.com/trends/cone-and-blizzard.md) - [Earthy Frozen Chocolate Desserts](https://www.trendhunter.com/trends/oreo-dirt-pie-blizzard.md) - [Fall-Inspired Cold Treats](https://www.trendhunter.com/trends/fall-lineup-of-treats.md) - [Baked Goods-Infused Frozen Treats](https://www.trendhunter.com/trends/frosted-sugar-cookie-blizzard.md) - [Fall-Ready Frozen Treats](https://www.trendhunter.com/trends/dairy-queen-1.md)