# Brow Product Trios Beauty by PopSugar's Triple Play 3 in 1 Brow Has Everything Needed By Riley von Niessen | Published 2018-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/triple-play-3-in-1-brow References: [popsugar](https://www.popsugar.com/beauty/Beauty-POPSUGAR-Eyebrow-Pencil-Review-44838157) & [global.ulta](https://global.ulta.com/triple-play-3-in-1-brow?productId=xlsImpprod17731237&ref=popsugar.com) Beauty by PopSugar, a new cosmetics label that was created by the global media and technology company of the same name, recently came out with a versatile product called the 'Triple Play 3 in 1 [Brow](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil)' that helps consumers to get full and flawless arches. The Triple Play 3 in 1 Brow is currently available from retailers like [Ulta](https://www.trendhunter.com/trends/sugardoh), where it sells for $23 USD. Considering that the product comes with a pencil, highlighter, and clear gel that helps to hold hairs in place, the Triple Play 3 in 1 Brow is highly cost-effective. Currently, the product is only available in one variation, as the brand claims that it's universal, and able to sculpt and define all brows. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multifunctional Cosmetics:** The rise of products like Beauty by PopSugar's Triple Play 3 in 1 Brow highlights the trend towards multifunctional cosmetics that offer multiple benefits in a single product. - **All-in-one Beauty Solutions:** The Triple Play 3 in 1 Brow exemplifies the growing demand for all-in-one beauty solutions that streamline beauty routines and offer convenience to consumers. - **Affordable Beauty Products:** With its cost-effective offering, the Triple Play 3 in 1 Brow taps into the trend of affordable beauty products that provide high value for consumers. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can explore the opportunity to develop more multifunctional products like the Triple Play 3 in 1 Brow to meet the demands of consumers seeking convenience and efficiency in their beauty routines. - **Beauty Retail:** The beauty retail industry can capitalize on the rise of all-in-one beauty solutions by stocking products like the Triple Play 3 in 1 Brow that offer multiple benefits and cater to the needs of time-conscious consumers. - **Beauty Technology:** The beauty technology industry can leverage the trend of affordable beauty products by developing innovative tools and devices that provide cost-effective solutions for achieving desired beauty outcomes. ## Related on Trend Hunter - [Beneficial Eyebrow Cosmetics](https://www.trendhunter.com/trends/covergirl-clean-fresh-brow.md) - [Waterproof Eyebrow Pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil.md) - [Volume-Building Brow Gels](https://www.trendhunter.com/trends/tinted-brow-gel.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Brow-Taming Makeup Mousses](https://www.trendhunter.com/trends/stay-put-tinted-brow-mousse.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md) - [Strong-Hold Brow Hybrids](https://www.trendhunter.com/trends/brow-milk.md)