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# Gooey Three-Cheese Burritos
Taco Bell Has Added the Triple Melt Burrito to Its $1 Menu

By Katherine Pendrill | Published 2018-04-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/triple-melt-burrito
References: [chewboom](https://www.chewboom.com/2018/04/03/taco-bell-unveils-new-1-triple-melt-burrito-and-new-1-triple-melt-nachos/) & [prnewswire](https://www.prnewswire.com/news-releases/taco-bell-continues-value-push-with-craveable-new-1-items-300623119.html)

For those who love cheese and appreciate a good deal, [Taco Bell's](https://www.trendhunter.com/trends/taco-bell-3) new Triple Melt Burrito is the ultimate fast food indulgence. Set to hit menus nation-wide on April 5th, the new dish provides an easy way to satisfy a [cheese craving](https://www.trendhunter.com/trends/cheezit-menu).

The Triple Melt Burrito is the latest addition to Taco Bell's $1 menu. The dish itself consists of seasoned beef, a gooey, shredded three-cheese blend, and a serving of nacho cheese all wrapped up in a warm, flour tortilla. While the burrito is easy to enjoy on the go, those who have time to spare can enjoy the same toppings over a bed of tortilla chips as Triple Melt Nachos.

With the popularity of [fast food value menus](https://www.trendhunter.com/trends/new-luxe-value-menu) continuing to rise, Taco Bell's newest additions give fans even more options to choose from.

Image Credit: *Taco Bell.*

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 40% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Fast Food Value Menus:** The rise of fast food value menus presents an opportunity for innovative offerings that provide affordable indulgence.
- **Cheese Cravings:** Creating new cheese-centric dishes can tap into the market of consumers with a strong affinity for cheese.
- **Convenience on the Go:** Developing portable and satisfying fast food options serves the needs of busy individuals looking for quick and delicious meals.

### Where This Applies

- **Fast Food:** The fast food industry can explore new ways to offer value and innovative cheese-based dishes to attract customers.
- **Dairy:** The dairy industry has an opportunity to collaborate with fast food chains to provide high-quality cheese in innovative formats for their products.
- **Food Packaging:** Innovative food packaging solutions can help fast food chains create convenient, grab-and-go options for their customers.

## Related on Trend Hunter

- [Cheese-Layered Chicken Melts](https://www.trendhunter.com/trends/taco-bell-3.md)
- [Dippable Cheesy Burritos](https://www.trendhunter.com/trends/taco-bell-6.md)
- [Oversized Tex-Mex Value Meals](https://www.trendhunter.com/trends/grilled-cheese-burrito-bell-bundle.md)
- [Grilled Cheese Burritos](https://www.trendhunter.com/trends/grilled-cheese-burrito-1.md)
- [Cheesy Double-Meat Burritos](https://www.trendhunter.com/trends/double-steak-grilled-cheese-burrito.md)
- [Beefy Grilled Cheese Burritos](https://www.trendhunter.com/trends/shredded-beef-grilled-cheese-burrito.md)
- [Birria-Inspired QSR Items](https://www.trendhunter.com/trends/grilled-cheese-dipping-taco.md)
- [Grilled Steak Burritos](https://www.trendhunter.com/trends/bacon-grilled-cheese-burrito.md)
- [Low-Cost High-Value QSR Menus](https://www.trendhunter.com/trends/cravings-value-menu.md)
