# Triple Chocolate Candies Mars Has Announced It Will Make Triple Chocolate M&M's By Mary Van Puymbroeck | Published 2017-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/triple-chocolate-m-ms References: [cosmopolitan](http://www.cosmopolitan.com/food-cocktails/a9924011/triple-chocolate-mms-release/) & [instagram](https://www.instagram.com/junkbanter/) Candy makers [Mars](https://www.trendhunter.com/trends/mms-mad-scientist-mix) has announced that for Valentines Day 2018, it will be releasing triple chocolate [M&M's](https://www.trendhunter.com/trends/mars-valentines-day). The news was shared by [Instagram](https://www.trendhunter.com/trends/white-chocolate-jaffa-cakes) user @JunkBanter, who produced a picture of the packaging and a basic description of the candy. According to @JunkBanter, "These have a milk chocolate center surrounded by layers of both white chocolate and dark chocolate." This sweet treat will be perfect for Valentines Day. The holiday typically sees a number of limited-edition releases in its honor and these triple chocolate M&M's will be one of them. The candy should feature a mix of purple-, red- and pink-colored coatings to further celebrate the day of love. This announcement follows the news that M&M's will be available in a limited-edition pumpkin pie flavor this fall. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Holiday Treats:** Mars announces limited-edition triple chocolate M&M's for Valentine's Day 2018, tapping into the trend of seasonal and holiday-themed treats. - **Specialty Flavors:** The announcement of triple chocolate and pumpkin pie M&M's presents the opportunity for innovation through unique and bold candy flavors. - **Multi-layered Treats:** Mars' release of triple chocolate M&M's taps into the trend of layered food products and presents an opportunity for innovation in the candy industry. ### Industries Being Reshaped - **Confectionery:** The limited-edition and specialty flavored M&M's taps into the confectionery industry, which is always in search of new and creative sweet treats to bring to consumers. - **Seasonal Retail:** The seasonal and holiday-themed treats produced by Mars offers retailers the opportunity to strategically plan and market their seasonal products around Valentine's Day and other holidays. - **Snack Foods:** The release of unique and flavorful M&M's presents innovation opportunities for the snack food industry, which is constantly in search of new and exciting product offerings to appeal to consumers' taste preferences. ## Related on Trend Hunter - [Expansive Valentine's Treat Ranges](https://www.trendhunter.com/trends/mars-valentines-day.md) - [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md) - [Richly Flavored Holiday Candies](https://www.trendhunter.com/trends/mars-chocolate-products.md) - [Dark Chocolate Ganache Treats](https://www.trendhunter.com/trends/dark-chocolate-ganache-dove-promises.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Pre-Mixed Baking Chocolates](https://www.trendhunter.com/trends/triple-chip-mix.md) - [Personalizable Valentine's Chocolates](https://www.trendhunter.com/trends/personalizable-chocolate.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md)