# Secret Menu-Inspired Breakfast Sandwiches The McDonald’s Triple Breakfast Stacks are Indulgent By Michael Hemsworth | Published 2018-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/triple-breakfast-stacks References: [chewboom](https://www.chewboom.com/2018/10/24/mcdonalds-officially-unveils-new-triple-breakfast-stacks/) & [mcdonalds](https://www.mcdonalds.com) The [McDonald’s](https://www.trendhunter.com/trends/new-breakfast-wraps) Triple Breakfast Stacks sandwich has been introduced by the QSR brand as a new breakfast option for consumers seeking a more indulgent meal to enjoy in the morning hours. The sandwich is inspired by secret menu creations by consumers and consists of the brands signature breakfast sandwiches with more meal and cheese. The sandwich consists of two hot sauce patties that have been topped with [Applewood](https://www.trendhunter.com/trends/albert-bartlett-products) smoked bacon, an egg and two slices of American cheese on your choice of bun including [McGriddles](https://www.trendhunter.com/trends/mighty-mcgriddles), McMuffin or Biscuit. The McDonald’s Triple Breakfast Stacks comes as the brands first new breakfast sandwich since 2013 and will be available starting on November 1 for a limited time only. The sandwich addresses the brands increasing dominance in the breakfast QSR market as consumers seek out convenient ways to stay fueled. Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 91% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Indulgent Breakfasts:** QSR brands can innovate their breakfast menus with more indulgent offerings inspired by secret menu creations. - **Secret Menu Offerings:** QSR brands can capitalize on secret menu items by featuring them on the official menu as a new limited time offering. - **Limited Time Offerings:** QSR brands can create a sense of urgency and exclusivity with limited time offerings, encouraging customers to try new menu items. ### Who This Affects Most - **Quick Service Restaurants (QSR):** QSR brands can stay competitive in the breakfast market by introducing unique and indulgent breakfast menu items. - **Fast Food:** Fast food chains can use secret menu items to drive customer excitement and engagement with their menus. - **Food and Beverage:** Innovative food and beverage companies can create new breakfast products that feature indulgent ingredients to appeal to busy consumers looking for a satisfying breakfast option. ## Related on Trend Hunter - [Spicy QSR Breakfast Sandwiches](https://www.trendhunter.com/trends/spicy-mcmuffin.md) - [Chicken-Bacon Breakfast Items](https://www.trendhunter.com/trends/mighty-mcmuffin.md) - [Hearty Stacked Breakfast Sandwiches](https://www.trendhunter.com/trends/doublestack-egg-sandwich.md) - [Value-Focused Triple-Patty Burgers](https://www.trendhunter.com/trends/mcdonalds-triple-cheeseburger.md) - [Spicy Sausage Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-jalapeo-sausage-egg-mcmuffin-spotted.md) - [Customizable Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-mcmuffin-breakfast-sandwich.md) - [Satisfying Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/breakfast-bagel-sandwich.md) - [Pickled Jalapeno Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-jalapeno-breakfast-sandwiches.md) - [Crispy Chicken Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-blt-mcmuffin.md)