# Triple Berry-Packed Cookies Crumbl is Baking a New Triple Berry Cobbler Cookie for a Limited Time By Colin Smith | Published 2022-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/triple-berry-cobbler References: [brandeating](https://www.brandeating.com/2022/10/blog-post.html) & [crumblcookies](https://crumblcookies.com/?berry)  [Crumbl](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie) Cookies unveiled its latest weekly menu rotation, this time featuring the all-new 'Triple Berry Cobbler Cookie.' While this cookie is being served alongside five others for this week's rotation, it is the only new addition to the recipe library at Crumbl. The Triple Berry Cobbler is an oatmeal cookie intended to be served warm. The oatmeal cookie is topped with three types of berries, including a strawberry jam, blueberry jam, and raspberry jam swirled into the pastry. This triple berry swirl is then topped with cinnamon cream cheese frosting and ended off with a layer of cinnamon streusel, resulting in a sweet, savory, and crumbly cookie for jam lovers. This cookie, as well as the five returning cookies, are available now through October 22nd, 2022, at Crumbl Cookies locations. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 71% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fruit-flavored Desserts:** There is a growing trend in dessert innovation to incorporate fruits into baked goods and sweets that offer the traditional indulgence of treats while attempting to provide more healthful, nutritious options. - **Seasonal Cookie Offerings:** Offering limited-time seasonal cookie options could increase customer demand and boost sales. - **Combining Flavors and Textures:** Innovation in combining different flavors and textures in desserts can provide a unique, sensory experience for customers, leading to higher customer satisfaction and loyalty. ### Where This Applies - **Bakery:** Bakeries could benefit from incorporating fruit-flavored desserts, offering seasonal cookie flavors, and experimenting with different flavor and texture combinations to attract new customers and encourage return visits. - **Food Retail:** Grocery stores and food retailers can offer seasonal cookie flavors, and encourage product innovation that combines different flavors and textures to attract new customers and encourage higher sales volumes. - **Hospitality:** Hotels and resorts can provide unique and creative room service amenities for guests by collaborating with local bakeries, featuring inventive seasonal cookie flavors, fruit and berry-flavored desserts, and experimenting with flavor and texture combinations. ## Related on Trend Hunter - [Strawberry Crumb Cake Cookies](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie.md) - [Citrusy Blackberry Cookies](https://www.trendhunter.com/trends/lemon-blackberry-cookies.md) - [Raspberry Doughnut-Inspired Cookies](https://www.trendhunter.com/trends/raspberry-doughnut-cookie.md) - [Fruity Cheesecake-Based Cookies](https://www.trendhunter.com/trends/strawberry-cheesecake-cookie.md) - [Raspberry Butter Cookies](https://www.trendhunter.com/trends/raspberry-butter-cake-cookie.md) - [Salted Caramel Pie Cookies](https://www.trendhunter.com/trends/salted-caramel-pretzel-pie-cookie.md) - [Mini Blueberry Crumb Cakes](https://www.trendhunter.com/trends/blueberry-crumb-cake.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Streusel-Topped Oatmeal Cookies](https://www.trendhunter.com/trends/maple-oatmeal-cookie.md)