# Calming Sparkling Beverages TRIP x Calm Wild Strawberry Soothes with Magnesium & Botanicals By Laura McQuarrie | Published 2025-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trip-x-calm-wild-strawberry References: [marketing-beat](https://www.marketing-beat.co.uk/2025/06/12/calm-trip-collab/) & [drink-trip](https://drink-trip.com/products/wild-strawberry-mindful-blend-magnesium-drink)  In 2024, TRIP and mental wellness app Calm teamed up to launch the Cucumber Mint Mindful Blend and for summer 2025, there's a new co-branded flavor to savor, TRIP x Calm Wild Strawberry. Like the previously released Mindful Blend, this alcohol alternative naturally supports a sense of calm and relaxation with ingredients like magnesium, chamomile, lion's mane and lemon balm to promote unwinding. Alongside natural flavorings and botanical extracts, this [lightly sparkling beverage in a can](https://www.trendhunter.com/trends/chill-spritz) also includes fermented grape juice concentrate and a touch of sweetness from stevia. As part of this collaboration, consumers who purchase a can of the new flavor get a free, three-month subscription to [Calm Premium](https://www.trendhunter.com/trends/magnesium-electrolyte-powder). This new product and initiative strive to support millions of young people reporting worsening mental health. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 75% | Activity: 78% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Alcohol-free Calming Beverages:** Consumers increasingly seek alcohol-free alternatives infused with calming ingredients, reflecting a shift towards prioritizing mental wellness. - **Subscription-based Wellness Collaboration:** Collaboration between wellness brands and apps offers new opportunities for businesses to engage customers through bundled services and products. - **Functional Ingredients in Beverages:** Functional ingredients like magnesium and lion's mane are gaining traction in beverage formulations, catering to the demand for both taste and health benefits. ### Who This Affects Most - **Beverage Industry:** The integration of calming botanical extracts into beverages is revolutionizing how consumers perceive functional drinks, adding a therapeutic dimension to traditional refreshment. - **Mental Health and Wellness Industry:** Partnerships between mental wellness apps and food and beverage products demonstrate an innovative approach to enhancing consumers' psychological well-being. - **Subscription Service Industry:** The expansion of subscription models through co-branded collaborations presents novel ways for customers to experience and engage with lifestyle and wellness products. ## Related on Trend Hunter - [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend.md) - [Magnesium-Infused Vegan Seltzers](https://www.trendhunter.com/trends/trip-lightly-sparkling-adaptogen.md) - [Magnesium-Infused Mango Drinks](https://www.trendhunter.com/trends/tropical-mango-drink.md) - [Adaptogenic Mushroom-Powered Beverages](https://www.trendhunter.com/trends/trip-mindful-blend.md) - [Alcohol-Free CBD Beverage Menus](https://www.trendhunter.com/trends/the-alchemist-and-trip.md) - [Functional Mineral Supplement Powders](https://www.trendhunter.com/trends/magnesium-electrolyte-powder.md) - [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md) - [High-Dose Relaxation Beverages](https://www.trendhunter.com/trends/launched-calm-water.md) - [Mood-Enhancing Sparkling Waters](https://www.trendhunter.com/trends/recess-mood.md)