# Tri-Color Licorice Treats Trader Joe's New Trio of Soft Licorice Twists is a Sweet Treat By Katherine Pendrill | Published 2023-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trio-of-soft-licorice-twists References: [traderjoes](https://www.traderjoes.com/home/products/pdp/trio-of-soft-licorice-twists-074071)  [Trader Joe's](https://www.trendhunter.com/trends/brookie-caramel-candy-clusters) is here to introduce you to your newest candy obsession: Trio of Soft Licorice Twists. Historically popular among candy fans in Australia and New Zealand, it was not until the 1950s that licorice gained prominence stateside. Now, Trader Joe's is capitalizing on the licorice love with its new Trio of Soft Licorice Twists. This new product consists of [soft and chewy licorice](https://www.trendhunter.com/trends/cherry-flyers) in three deliciously [fruity flavors](https://www.trendhunter.com/trends/twizzlers-refreshments): raspberry, mango, and green apple. The delicious mix of flavors makes this treat a fun snacking experience that's perfect for the movie theater, school lunches, or a commute. As the brand puts it, "We find that its complementary mix of flavors strikes a nice balance of consistency and variety: just enough of each to keep every bite interesting." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 38% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Licorice Flavor Variations:** Opportunity for candy manufacturers to create new and unique licorice flavors to cater to consumer preferences. - **Gourmet Candy Snacking:** There is an opportunity to target the premium candy market by offering high-quality, gourmet licorice options. - **International Candy Imports:** Increased demand for unique candy flavors presents an opportunity for importers to bring licorice treats from different countries to the US market. ### Who This Affects Most - **Candy Manufacturing:** Manufacturers can innovate by introducing new licorice flavors or expanding their product lines to include gourmet licorice options. - **Premium Snack Foods:** Entrepreneurs can tap into the growing demand for gourmet snacks by creating high-quality licorice products with unique flavor combinations. - **Food Import and Distribution:** Importers and distributors can explore sourcing licorice treats from different countries to introduce international licorice flavors to the US market. ## Related on Trend Hunter - [Chewy Fruit-Flavored Candies](https://www.trendhunter.com/trends/fruity-chewy-candy.md) - [Holiday-Themed Gummy Candies](https://www.trendhunter.com/trends/festive-chaos-of-gummy-candy.md) - [Seasonal Licorice Candies](https://www.trendhunter.com/trends/american-licorice-company-halloween.md) - [Chocolate-Dipped Pineapple Sticks](https://www.trendhunter.com/trends/dark-chocolate-pineapple-sticks.md) - [Salty Licorice Twists](https://www.trendhunter.com/trends/salty-black-licorice.md) - [Twisted Fruit-Based Candies](https://www.trendhunter.com/trends/twistables-triple-berry-twist.md) - [Raspberry-Swirled Frozen Desserts](https://www.trendhunter.com/trends/chocolate-raspberry-swirl.md) - [Caramel Candy Brownie Bites](https://www.trendhunter.com/trends/brookie-caramel-candy-clusters.md) - [Candy-Covered Holiday Pretzels](https://www.trendhunter.com/trends/jingle-jangle-pretzel-twists.md)