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# Hopped Hot Sauces
Tring Brewery Launched its Raven King Hot Sauce Made with American Hops

By Elena Rahman | Published 2021-10-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tring-brewery
References: [hemeltoday](https://www.hemeltoday.co.uk/lifestyle/food-and-drink/tring-brewery-launch-hopped-hot-sauce-for-national-bbq-week-3302874) & [tringbrewery](https://tringbrewery.co.uk/)

The [Raven King](https://www.trendhunter.com/trends/craftgpt) Hot Sauce by Tring Brewery was produced in collaboration with [Grim Reaper Foods](https://www.trendhunter.com/trends/grim-reaper-coffee-company). The brewery opted for a hopped hot sauce, inspired by its flagship Raven King IPA. Grim Reaper Foods, an award-winning company, helped Tring Brewery make the sauce using fresh IPA, fruity American hops, pineapple, and spicy scotch bonnet chilies.

The team's sauce launched just in time for National BBQ Week, held every July. Raven King Hot Sauce is a [limited-edition product](https://www.trendhunter.com/trends/sauce-shop-sauces) ideal for celebrating the thrills of open-fire cooking. "It has taken three years to perfect this recipe," as Jared from Tring Brewery explains. The sauce aims to encapsulate the spirit of summer with the brewery's refreshing fruity IPA flavors.

Image Credit: Tring Brewery

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 9% | Activity: 47% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Hopped Hot Sauces:** Incorporating hops into hot sauce creates a new flavor experience that can appeal to beer enthusiasts and hot sauce lovers alike.
- **Collaborations Between Breweries and Hot Sauce Companies:** Breweries and hot sauce companies can collaborate to create unique products that tap into the flavor profiles of beer and hot sauce.
- **Limited-edition Hot Sauces for Seasonal Celebrations:** Creating hot sauces specifically for seasonal events or celebrations can create a sense of urgency and exclusivity for consumers.

### Sectors Adopting This

- **Craft Beer:** Craft breweries can explore collaborations with hot sauce companies to create products that showcase the unique flavors of their beer.
- **Hot Sauce:** Hot sauce companies can incorporate beer or hops into their products to create novel flavor experiences that appeal to new audiences.
- **Barbecue Supplies:** Limited-edition hot sauces like Raven King Hot Sauce can be marketed as essential barbecue supplies for seasonal events and celebrations.

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