# Functional Superfood Yogurts Trimona Foods' Yogurts are Designed to Protect, Refresh & Revive By Laura McQuarrie | Published 2020-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trimona-foods-superfood-yogurts References: [prnewswire](https://www.prnewswire.com/news-releases/trimona-combines-authentic-bulgarian-yogurt-with-superfoods-to-create-a-delicious-healthy-yogurt-snack-301091215.html) & [trimonafoods](https://www.trimonafoods.com) Although yogurt is often consumed for its [protein or probiotic contents](https://www.trendhunter.com/trends/sourmilk), Trimona Foods is introducing a new trio of functional Superfood Yogurts that are packed with ingredients to offer even more benefits. Like a line of functional beverages, the new Superfood Yogurts are offered in varieties like Protect, Refresh and Revive featuring potent additions like hormone-balancing maca, antioxidant-rich acai and matcha and anti-inflammatory turmeric. Each of the Trimona Superfood cups boasts [billions of vital probiotics](https://www.trendhunter.com/trends/vitamin-c-punch), 5,000 milligrams of superfoods, Proviotic (a pathogen inhibitor) and no added sugar, since the brand uses monk fruit as a plant-based, calorie-free sweetener. With these products, Atanas Valev, Trimona Foods' founder and Chief Yogurt Officer, says that: "Yogurt consumers have been looking for healthy, no added sugar, alternatives for a while." Image Credit: Trimona Foods ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Superfood Yogurts:** Disruptive innovation opportunity: Develop new functional yogurt products that offer additional health benefits beyond protein and probiotics. - **Probiotic-rich Superfood Products:** Disruptive innovation opportunity: Explore the creation of other superfood-based products that are enriched with probiotics for added health benefits. - **Plant-based Calorie-free Sweeteners:** Disruptive innovation opportunity: Develop alternative sweeteners like monk fruit to cater to the growing demand for healthier, no-added sugar options. ### Industries Being Reshaped - **Dairy Industry:** Disruptive innovation opportunity: Incorporate superfoods and functional ingredients into dairy products to meet the demand for healthier alternatives. - **Functional Food and Beverage Industry:** Disruptive innovation opportunity: Expand the range of functional foods and beverages by incorporating probiotics and superfoods for increased health benefits. - **Alternative Sweetener Industry:** Disruptive innovation opportunity: Develop and market plant-based, calorie-free sweeteners as a healthier alternative to traditional sugar and artificial sweeteners. ## Related on Trend Hunter - [Functional Flavorful Yogurt Pouches](https://www.trendhunter.com/trends/yoghurt-pouch.md) - [Multi-Benefit Probiotic Yogurts](https://www.trendhunter.com/trends/probiotic-yogurts.md) - [Nutrient-Dense Yogurt Products](https://www.trendhunter.com/trends/nomadic-power-pots.md) - [Probiotic-Enriched Frozen Yogurts](https://www.trendhunter.com/trends/mixmi-froyo.md) - [Functional Lifestyle-Driven Yogurts](https://www.trendhunter.com/trends/arla-yogurt-products.md) - [Gut Health Support Yogurts](https://www.trendhunter.com/trends/activa-fibre-yogurts.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Mini Probiotic Yogurts](https://www.trendhunter.com/trends/mini-coconut-cult.md)