# Avant-Garde Androgyny Shoots The Trimapee 2012 Comatose Campaign is Moody By Jana Pijak | Published 2011-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/trimapee-2012-comatose-campaign References: [thefashionisto](http://thefashionisto.com/cody-bayliss-by-mariah-jelena-for-trimapee-2012-comatose-campaign/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2011/12/15/cody-bayliss-by-mariah-jelena-for-trimapee-2012-comatose-campaign/) The Trimapee 2012 Comatose campaign is strange and [avant-garde](https://www.trendhunter.com/trends/day-3-capsule-2). The haunting photo series, lensed by photographer Mariah Jelena, stars model Cody Bayliss in the role of an androgynous wanderer. The shoot's styling by Trimapee designers Mario-Luca Carlucci and Peter Strateas aims to capture a comatose mood and feeling. The designers do this by focusing on fabric, its purpose and its effect on those wearing it. The edgy collection features a variety of textiles including cashmere, silk and virgin wool. Cody wears sharp and sleek tailored looks along with voluminous and draped silhouettes. The dark wooded pictorial is [edgy, modern and androgynous](https://www.trendhunter.com/trends/shapes-we-take) juxtaposing feminine-inspired pieces with timeless tailoring. [Monochromatic looks](https://www.trendhunter.com/trends/jiyongkim-fw25) are fused with brightly hued accent pieces that are eye-catching and make a statement. This melancholy shoot is dark, somber, mysterious and fashion-forward. Image Credit: [Mariah Jelena](https://www.mariahjelena.com/) ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Avant-garde Fashion:** Opportunity for designers to create edgy and ambiguous clothing styles that challenge traditional gender norms. - **Androgynous Styling:** Potential for brands to embrace androgyny in their advertising and marketing campaigns, catering to a more diverse and inclusive consumer base. - **Moody Photography:** Demand for photographers to capture dark and mysterious visuals that evoke strong emotions and create an immersive storytelling experience. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity for fashion designers to push boundaries and explore gender-neutral clothing. - **Advertising:** Opportunity for brands to break gender stereotypes and appeal to a wider audience by featuring androgynous models in their campaigns. - **Photography:** Growing market for photographers who can deliver unique, moody visuals that capture the essence of modern aesthetics and challenge conventional norms. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)