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# Boozy Barbershop Pop-Ups
The Trim & Tonic Pop-Up Offers Hot Shaves and Cold Cocktails

By Justin Lam | Published 2018-03-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/trim-tonic
References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/03/bloomsbury-club-bar-to-host-gin-and-barbershop-pop-up-thats-free-if-youre-irish/) & [thebloomsburyclub](http://thebloomsburyclub.com/)

The Bloomsbury Club Bar and Ireland's Dingle Distillery have joined forces to open the Trim & Tonic pop-up. The pop-up is part of the Bloomsbury Club Bar's St Patrick's Day celebrations and will be serving up hot towel shaves and gin and tonics. The entire experience will cost £2, but will be free to individuals who can prove they're Irish. The barber portion of the pop-up will be handled by the world's oldest barbershop, Truefitt & Hill, while the bar will be offering free Dingle gin and tonic drinks.

The Trim & Tonic pop-up will run throughout St. Patrick's Day and is set to kick off the [Bloomsbury Club Bar's festive celebrations](https://www.trendhunter.com/trends/blitzens-bar). The Bar is promising a refined experience of the Emerald Isle and will be offering live acoustic Irish music, specially curated food and bespoke cocktails inspired by Irish distillery heritage.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 95% | Activity: 95% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Key Themes Behind This Trend

- **Barber Pop-up:** The Trim & Tonic pop-up offers hot shaves and cold cocktails.
- **Gin and Tonic Experience:** The pop-up serves free Dingle gin and tonic drinks.
- **Irish-inspired Festivities:** The Trim & Tonic pop-up celebrates St. Patrick's Day with live music, food, and Irish-inspired cocktails.

### Where This Applies

- **Barber Shops:** Barber shops can incorporate a pop-up concept to offer unique experiences and attract new customers.
- **Distilleries:** Distilleries can collaborate with barbershops to create immersive experiences and promote their spirits.
- **Event Planning:** Event planning companies can organize themed pop-ups, such as the Trim & Tonic, to provide memorable experiences for their clients.

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