# Burger-Inspired Back-To-School Campaigns Trill Burgers & LRG Clothing Debut a Line of Activations By Kalin Ned | Published 2024-08-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trill-burgers1 References: [l-r-g](https://l-r-g.com/collections/trill-burger-x-lrg-collection?srsltid=AfmBOopIT15oMoRdnRdMsjJN-j4eFX5zn_gjvgY8BrKSWVefv8JAM0VD) Trill Burgers teamed up with LRG Clothing for an [exclusive collaboration](https://www.trendhunter.com/trends/clot-and-mcdonalds). This partnership features a special new menu item, custom merchandise, and a back-to-school giveaway. These activations are sure to excite fans of the brand while also drawing in the attention of new clientele. The Trill Burgers x LRG Clothing collaboration was marked by a special event that took place on August 10th at [Trill Burgers'](https://www.trendhunter.com/trends/trill-burgers) Houston location. On this day, the first 200 customers received backpacks filled with LRG socks that promise to set a stylish tone for the school year. [Limited-edition merchandise, including graphic T-shirts](https://www.trendhunter.com/trends/subway-3), an apron, and a hat designed by LRG, were also made available for purchase at the restaurant and online. Finally, the Trill Burgers x LRG Clothing collaboration culminates in the SLAB Burger, a new creation featuring beef patties, Serrano peppers, avocado, lettuce, and bacon. Image Credit: LRG Clothing ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 49% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Burger-brand Collaborations:** New alliances between food and apparel brands bring unique product offerings and experiences to consumers. - **Limited-edition Merchandise:** Exclusive and time-sensitive products generate buzz and drive consumer enthusiasm through scarcity and novelty. - **Back-to-school Promotions:** Targeted marketing campaigns for students and parents provide compelling incentives that align with seasonal needs. ### Industries Being Reshaped - **Food and Beverage:** Integrating unique menu items in collaboration with fashion brands creates fresh appeal and broadens customer reach. - **Fashion and Apparel:** Collaborating with food brands opens up new avenues for limited-edition merchandise and attracts diverse clientele. - **Event Marketing:** Special events featuring exclusive giveaways and products enhance brand engagement and customer loyalty. ## Related on Trend Hunter - [Gourmet Burgers-Inspired Slime Kits](https://www.trendhunter.com/trends/trill-burgers.md) - [Spicy Truffle-Infused Burgers](https://www.trendhunter.com/trends/truff-burger.md) - [Influencer-Backed QSR Menus](https://www.trendhunter.com/trends/addison-rae1.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [Exclusive Smashburger Collabs](https://www.trendhunter.com/trends/steak-frites-burger.md) - [Back-to-School Burger Promotions](https://www.trendhunter.com/trends/deliveroo-students-boost-burger.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [QSR-Supported Back-To-School Initiatives](https://www.trendhunter.com/trends/communities-in-schools.md)