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# Hats Made of Upcycled Coffee Sacks
Trilby Hat by Ataahua

By mediterranean | Published 2008-07-17 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/trilby-hat-ataahua
References: [endemicworld](http://www.endemicworld.com/default.aspx?T=19&P=435)

Once again I am dumbfounded by the outrageous price tags of [eco-friendly items](https://www.trendhunter.com/trends/material-matters-collection) that are made by recycling CHEAP material.

A very good example is this traditional Cuban coffee roasters' Trilby hat by Ataahua. Handmade in New Zealand from [upcycled Hessian coffee sacks](https://www.trendhunter.com/trends/freitag-x-tudes-studio), the cool hat sells for about $106.

Oh, I know it's handmade and that, "Each tailored hat is an original," but we're supposed to promote [green environmental alternatives](https://www.trendhunter.com/trends/upcycled-camping-gear), not discourage people from buying them.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 44% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Upcycled Fashion:** Exploring the trend of using recycled materials to create fashionable products, opening up opportunities for sustainable brands.
- **Handmade Accessories:** The rise of handmade accessories that showcase unique craftsmanship and individuality, tapping into the desire for personalized fashion items.
- **Affordable Sustainable Products:** The demand for eco-friendly items at affordable prices, creating opportunities for brands that offer sustainable options without a hefty price tag.

### Sectors Adopting This

- **Fashion:** The fashion industry can leverage the trend of upcycling materials to create unique and eco-friendly pieces, appealing to environmentally conscious consumers.
- **Accessories:** Handmade accessories made from upcycled materials can disrupt the accessories industry by offering one-of-a-kind products that cater to individual style.
- **Sustainability:** The sustainability industry can capitalize on the demand for affordable sustainable products, providing consumers with environmentally friendly alternatives that are accessible to a wider audience.

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