# Camera-Tracking Grocery Stores Trigo is Set to Open Its Own Grocery Store in Europe By Ell Smith | Published 2020-11-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/trigo References: [calcalistech](https://www.calcalistech.com/ctech/articles/0) & [trigo-group](https://www.trigo-group.com/en) Trigo, the Israel-based retail startup, is opening its first [contactless store](https://www.trendhunter.com/trends/aisle-24-expansion) in Western Europe by the end of 2020. Trigo's approach to contactless retail lends itself perfectly to the needs of consumers during the COVID-19 pandemic, as many are interested in in-store shopping experiences, while limiting contact with others. Trigo's technology utilizes a [network of cameras throughout the store](https://www.trendhunter.com/trends/autonomous-supermarket) that can track a shoppers movements in real-time. This enables the system to recognize what is in a shoppers' hand, even when a barcode isn't visible. The computers are connected to a [mobile app, which processes the payment](https://www.trendhunter.com/trends/sams-club-4) as they leave the store. While the technology already exists in some grocery stores, Trigo's own storefront serves as a new move for the brand. Image Credit: Nir Ben Zvi ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 47% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Contactless Retail:** Trigo's technology for contactless retail can be utilized in various industries to limit physical contact and provide a safe shopping experience. - **Camera-based Shopping:** The use of cameras in shopping can be a trend as it makes the shopping experience efficient and convenient. - **Real-time Tracking:** Real-time tracking in shopping can be further developed to provide personalized and targeted marketing strategies without compromising privacy. ### Where This Applies - **Retail Industry:** The retail industry can adopt Trigo's camera-based approach in contactless retail to provide safer shopping experiences for customers. - **Grocery Industry:** Trigo's camera-based approach can be a game-changer for the grocery industry as it provides efficient and streamlined shopping experiences without physical contact. - **Marketing Industry:** Real-time tracking in shopping can help the marketing industry to provide personalized and targeted advertising strategies for different customers based on their preferences and interests. ## Related on Trend Hunter - [Check-Out Free Grocery Stores](https://www.trendhunter.com/trends/getgo.md) - [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md) - [Checkout-Free Grocery Stores](https://www.trendhunter.com/trends/aldigo.md) - [Smart Cashierless Shops](https://www.trendhunter.com/trends/cashierless-shop.md) - [Employee-Free Smart Stores](https://www.trendhunter.com/trends/teo-smart-stores.md) - [Cashier-Free Grocery Chains](https://www.trendhunter.com/trends/aisle-24.md) - [Facial Recognition Checkouts](https://www.trendhunter.com/trends/contactless-store.md) - [24-Hour AI-Powered Stores](https://www.trendhunter.com/trends/rewe-to-go-1.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md)