# Idea-Generating Cards Triggers by Alejandro Masferrer Helps Stoke Creative Genius By Meghan Young | Published 2016-06-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/triggers References: [designtaxi](http://designtaxi.com/news/386545/Cards-Featuring-What-If-Questions-That-Help-Creatives-Come-Up-With-Great-Ideas/) & [kickstarter](https://www.kickstarter.com/projects/alejandromasferrer/triggers-a-better-way-of-generating-creative-ideas) People aren't an endless well of creativity even if that's what they have built an aptitude for and that's why Triggers is such a helpful tool. Triggers is a special deck of cards that is meant to help [generate ideas](https://www.trendhunter.com/trends/mycutesoft) when it comes to projects both personal and professional. It is essentially made up of a number of "what if" scenarios that's meant to push thinking in new directions. Created by Alejandro Masferrer, Triggers is great for both agencies and freelancers. The cards are designed to be as generic as possible in order to make them useful for a number of situations including products/services ideations, campaigns, advertising ideas and [design thinking challenges](https://www.trendhunter.com/trends/creativit-12). It's currently seeking funding on [Kickstarter](https://www.trendhunter.com/trends/tarot-of-oxalia). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Ideation Tools:** The trend of specialized tools like Triggers cards helps business professionals generate creative ideas for various projects. - **Cross-industry Collaboration:** Triggers cards encourage collaboration between different industries by providing a common platform for generating innovative ideas. - **Design Thinking:** The use of Triggers cards promotes the trend of applying design thinking principles to problem-solving and idea generation. ### Sectors Adopting This - **Marketing and Advertising:** Business professionals in the marketing and advertising industry can leverage Triggers cards to come up with unique campaign and advertising ideas. - **Product Development:** In the product development industry, Triggers cards offer an opportunity for disruptive innovation by brainstorming new product ideas and features. - **Consulting and Strategy:** Consultants and strategists can use Triggers cards to facilitate creative thinking and problem-solving for clients across various industries. ## Related on Trend Hunter - [Inspiring Creator-Focused Decks](https://www.trendhunter.com/trends/tiktok-9.md) - [Project Idea Generators](https://www.trendhunter.com/trends/vibe-coding-idea-generator.md) - [Therapeutic Sunset-Inspired Cards](https://www.trendhunter.com/trends/sunset-spark-card-deck.md) - [Digital Brainstorming Tools](https://www.trendhunter.com/trends/card-buddy.md) - [Idea Generation Tools](https://www.trendhunter.com/trends/one-million-ideas.md) - [Brainstorming Business Idea Tools](https://www.trendhunter.com/trends/ideamate.md) - [Cognitive Disruption Tools](https://www.trendhunter.com/trends/break-me.md) - [Open Conversation Cards](https://www.trendhunter.com/trends/actually-curious-card-game.md) - [Idea Discovery Tools](https://www.trendhunter.com/trends/ideai.md)