# Divergent Chewing Gum Campaigns Trident's TriDifferent Inspired Gen Z to Break Away from Sameness By Laura McQuarrie | Published 2025-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tridifferent References: [marketing-beat](https://www.marketing-beat.co.uk/2025/08/04/trident-gum-gen-z-campaign/) & [tridentgum](https://www.tridentgum.com/)  For its popular Trident chewing gum, confectionery company [Perfetti Van Melle](https://www.trendhunter.com/trends/trident-vibes-cotton-candy) launched a [Gen](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch) Z-focused campaign called TriDifferent, inspired by how the generation experiences today's culture and desires to try new things. “TriDifferent, captures the energy of a generation navigating a world where everything feels increasingly the same, from the sneakers you wear to the shows you stream," explained Ana Gomez del Campo, global marketing manager at Perfetti Van Melle, "That sameness has created a desire for people to try something different; something that breaks from sameness." In one 15-second TriDifferent spot, a bored man employed at a factory takes a bite of a tropically flavored gum and then jumps on a conveyor belt to ship himself straight to Hawaii. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 65% | Activity: 76% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Personalized Brand Campaigns:** Leveraging personalized and engaging marketing campaigns allows brands to resonate with specific demographics like Gen Z, leading to more authentic consumer connections. - **Generation Z Marketing Strategies:** With a keen focus on individuality and breaking norms, Gen Z-targeted campaigns highlight the potential for businesses to tap into the desires of a generation seeking differentiation. - **Experiential Marketing Content:** Creating immersive and narrative-driven marketing content attracts a generation captivated by unique experiences and the thrill of discovery. ### Who This Affects Most - **Confectionery Industry:** Incorporating innovative flavor profiles and marketing strategies within the confectionery industry offers potential for disrupting traditional market dynamics. - **Advertising and Marketing:** A shift towards experiential and generation-specific campaigns is reshaping the advertising and marketing industry by fostering more personal and impactful engagements. - **Media and Entertainment:** As campaigns increasingly emulate entertainment, the media landscape is expanding to include branded content as a core part of storytelling. ## Related on Trend Hunter - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Carnival-Inspired Chewing Gums](https://www.trendhunter.com/trends/trident-vibes-cotton-candy.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Refreshing Flavor-Changing Gums](https://www.trendhunter.com/trends/ice-breakers-flavor-shifters.md) - [Generative AI Candy Campaigns](https://www.trendhunter.com/trends/starburst-different-every-time.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Flavor-Changing Chewing Gums](https://www.trendhunter.com/trends/5-gum-evolution.md)