# Candy Bowl Costumes Reese's and Kit Kat Created the Trick-or-Treatable Costume By Laura McQuarrie | Published 2024-10-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trickortreatable-costume References: [kdvr](https://kdvr.com/business/press-releases/cision/20241010PH27873/kit-kat-and-reeses-have-created-the-ultimate-trick-or-treating-hack-to-help-you-choose-both/) & [hersheyland](https://www.hersheyland.com/activities/trick-or-treat-candy-bowl-costume.html)  [Reese's](https://www.trendhunter.com/trends/trickortreat-bag) and [Kit Kat](https://www.trendhunter.com/trends/trick-or-treat-bowl) issued a survey revealing that 47% of adults don't want to choose between staying home to give out candy or trick-or-treating so the brands came together to create the Trick-or-Treatable Costume. Created to be "the ultimate human candy bowl for treat handouts on the go," the Trick-or-Treatable Costume is ready to be filled with both [Kit Kat bars](https://www.trendhunter.com/trends/kit-kat-counts) and Reese's Cups so that candy lovers don't have to make the tough decision between one or the other. A DIY version of the Trick-or-Treatable Costume can be made by following the outlined directions on Hersheyland after gathering a large bucket, a glue gun, webbing, spray paint and a few other tools. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 90% | Activity: 91% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional-fashion Hybrids:** Combining practical utility with fashion elements, these hybrid costumes present an emerging trend in wearable functional products. - **Interactive DIY Projects:** Offering easy-to-follow instructions, DIY projects like the Trick-or-Treatable Costume encourage hands-on engagement and personalized creativity. - **Mobile Candy Distribution:** Innovations like the Trick-or-Treatable Costume facilitate convenient and mobile ways to distribute candy, transforming traditional Halloween practices. ### Who This Affects Most - **Costume Design:** The emergence of multifunctional costumes opens new avenues for creative design and market differentiation within the costume industry. - **DIY Craft Supplies:** Increased interest in DIY projects fuels growth for suppliers of craft materials and tools, as consumers seek personalized and engaging activities. - **Confectionery Marketing:** Innovative marketing campaigns like this leverage product collaboration to enhance brand visibility and consumer engagement within the candy sector. ## Related on Trend Hunter - [Exclusive Candy Bar Costumes](https://www.trendhunter.com/trends/spirit-halloween-x-butterfinger.md) - [Bottomless Trick-or-Treat Bowls](https://www.trendhunter.com/trends/trick-or-treat-bowl.md) - [Candy-Hiding Trick-or-Treat Bags](https://www.trendhunter.com/trends/trickortreat-bag.md) - [Sweet-and-Salty Costumes](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes.md) - [Halloween-Inspired Candy Branding](https://www.trendhunter.com/trends/2026-halloween-product-portfolio.md) - [Playful Halloween Candy Ranges](https://www.trendhunter.com/trends/halloween-candy-range.md) - [Spooky Halloween Candy Treats](https://www.trendhunter.com/trends/reeses-peanut-butter-skeletons.md) - [Halloween-Only Candy Bar Varieties](https://www.trendhunter.com/trends/hersheys-halloween.md) - [Candy Collector Robots](https://www.trendhunter.com/trends/airheads-decoy-boy.md)