# Candy-Hiding Trick-or-Treat Bags The Reese's Secret Stash Trick-or-Treat Bag Has a Hidden Pocket By Michael Hemsworth | Published 2022-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trickortreat-bag References: [candyindustry](https://www.candyindustry.com/articles/90741-reeses-launches-secret-stash-trick-or-treat-bag) & [shop.hersheys](http://shop.hersheys.com/)  The [Reese's](https://www.trendhunter.com/trends/trickortreatable-costume) Secret Stash Trick-or-Treat bag is a cheeky [promotional product for Halloween fans](https://www.trendhunter.com/trends/15foot-inflatable) to use as their primary method of collecting candy on the big night. The bag features a friendly jack-o-lantern design that replaces the eyes with Reese's-shaped cutouts with one of hiding a secret pocket behind a cover. This hidden compartment is intended to provide trick-or-treaters with a dedicated spot to conceal their hard-earned [Reese's Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-gifting-range) and ensure no one can swipe them. The bag is being offered via the brand's website where just 150 will be available. Senior Brand Manager Shannon Wilkinson commented on the Reese's Secret Stash Trick-or-Treat bag saying, "We know how it feels to work so hard Halloween night to get the best of the best candy, Reese's. So, we decided it's time to help you keep those number one treats for yourself with the Reese's Secret Stash Trick-or-Treat bag that has a secret compartment for those precious chocolate and peanut butter treats." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 47% | Activity: 42% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Trick-or-treat Bag Innovation:** Innovative trick-or-treat bags with unique features to protect children's candies. - **Promotional Product Customization:** Brands creating promotional products for Halloween with a personalized twist. - **Candy Protection Gear:** Designing candy protection gear to ensure kids can keep their Halloween treats safe and secure. ### Industries Being Reshaped - **Branding and Marketing:** Brand managers coming up with creative ideas to promote their products during seasonal events like Halloween. - **Retail and Ecommerce:** Retailers and eCommerce platforms providing products related to Halloween theme for customers who want to enjoy the holiday spirit. - **Personal Protective Equipment:** Companies manufacturing gear that can safeguard children's Halloween candies and add an innovative touch to traditional costumes. ## Related on Trend Hunter - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Spooky Halloween Candy Treats](https://www.trendhunter.com/trends/reeses-peanut-butter-skeletons.md) - [Organized Shelf-Ready Candies](https://www.trendhunter.com/trends/pantry-pack.md) - [Snacking-Friendly Pumpkin-Shaped Chocolates](https://www.trendhunter.com/trends/reeses-mini-pumpkins.md) - [Bottomless Trick-or-Treat Bowls](https://www.trendhunter.com/trends/trick-or-treat-bowl.md) - [Creepy Candy-Filled Mini Cakes](https://www.trendhunter.com/trends/bundtlet-full-o-reeses-pieces.md) - [Deconstructed Candy Bar Kits](https://www.trendhunter.com/trends/deconstructed-peanut-butter-cup-kit.md) - [Bite-Sized Chocolate Pumpkins](https://www.trendhunter.com/trends/reeses-peanut-butter-pumpkins.md) - [Halloween-Only Candy Bar Varieties](https://www.trendhunter.com/trends/hersheys-halloween.md)