# Spooky Fast Food Sweepstakes' McDonald's Has a New Halloween-Themed Game Called Trick. Treat. Win! By Katherine Pendrill | Published 2018-10-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trick-treat-win References: [delish](https://www.delish.com/food-news/a23547152/mcdonalds-halloween-game-2018/) & [tricktreatwin](https://www.tricktreatwin.com) [McDonald's](https://www.trendhunter.com/trends/boo-bucket) Monopoly may be over, but now the fast food chain is introducing a new Halloween-themed game called 'Trick. Treat. Win!' Just as the name suggests, the spooky sweepstakes will give fans a chance to win free menu items and more, during the creepiest time of year. Trick. Treat. Win! is a sweepstakes that customers can win by peeling off game pieces on McDonald's packaging, or by using the [McDonald's app](https://www.trendhunter.com/trends/mcdonalds-side-missions). In total, there are three different types of game pieces: insta-win food prize pieces, instant-win non-food prize pieces, and entry tokens that allow participants to enter to win both daily sweepstakes and the final drawing. Prizes for the game range from popular menu items, to [Roku](https://www.trendhunter.com/trends/mucinex-and-doordash) TVs, and even a car. Best of all, odds of winning an insta prize are 1 in 4, so don't hesitate to join in on the Halloween fun. Image Credit: *McDonald's.* ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Halloween-themed Sweepstakes:** Opportunity for other fast food chains to create their own Halloween-themed sweepstakes to engage and reward customers during the spooky season. - **Interactive Packaging:** Chance for packaging companies to develop innovative interactive packaging solutions that engage and excite consumers through game pieces or other interactive elements. - **Digital Integration in Sweepstakes:** Potential for app developers to create digital platforms that facilitate sweepstakes and enhance the user experience through convenient entry and exclusive rewards. ### Who This Affects Most - **Fast Food Chains:** Fast food chains can capitalize on the Halloween season by introducing their own themed sweepstakes to increase customer engagement and drive sales. - **Packaging Companies:** Packaging companies can explore opportunities to collaborate with brands by creating interactive packaging solutions that enhance promotional campaigns and attract consumer attention. - **App Development:** App developers can tap into the sweepstakes market by creating user-friendly platforms that support digital sweepstakes, increasing user engagement and providing a convenient avenue for participating in promotions. ## Related on Trend Hunter - [Spooky-Fun Fast Food Meals](https://www.trendhunter.com/trends/frosty-frights-kids-meal.md) - [Mexican Cuisine Halloween Promotions](https://www.trendhunter.com/trends/chipotle-chiportreat.md) - [Trick-or-Treating QSR Offers](https://www.trendhunter.com/trends/kids-pack.md) - [Fast Food Reward Campaigns](https://www.trendhunter.com/trends/mymcdonalds-rewards.md) - [Monster-Detailed Custom Meal Boxes](https://www.trendhunter.com/trends/boo-bucket.md) - [Revived QSR Halloween Toys](https://www.trendhunter.com/trends/mcdonalds-halloween-pails.md) - [App-Only QSR Halloween Deals](https://www.trendhunter.com/trends/app-deals.md) - [Halloween-Honoring QSR Meals](https://www.trendhunter.com/trends/boo-bag.md) - [Halloween-Themed QSR Meal Containers](https://www.trendhunter.com/trends/mcdonalds-boo-buckets.md)