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# Halloween-Inspired Ice Creams
Baskin-Robbins' Trick Oreo Treat Dark Ice Cream Celebrates Halloween

By Katherine Pendrill | Published 2016-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/trick-oreo-treat
References: [brandeating](http://www.brandeating.com/2016/10/baskin-robbins-offers-new-trick-oreo-dark-for-halloween.html) & [twitter](https://twitter.com/baskinrobbins/status/782271618076684288)

With Halloween just weeks away, [Baskin-Robbins](https://www.trendhunter.com/trends/spicy-n-spooky-ice-cream) has debuted a spooky new ice cream flavor dubbed Trick Oreo Treat Dark ice cream. The new ice cream flavor joins the chain's other Halloween-inspired offerings, which include a Polar Pizza and two different ice cream cakes.

The new Trick Oreo Treat Dark ice cream flavor consists of chocolate ice cream stuffed with [orange creme-filled Oreo cookies](https://www.trendhunter.com/trends/oreo-reeses-blizzard), pieces of Baby Ruth and Butterfinger bars and a ribbon a dark chocolate fudge. For a special twist on the Halloween flavor, customers can order the ice cream in a cup, cone, milkshake or even as part of a [donut ice cream sandwich](https://www.trendhunter.com/trends/krispy-kreme-trick-or-treat-collection).

While Halloween is usually associated with candy, this spooky ice cream flavor provides a delicious new way to celebrate the holiday.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 37% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Halloween-inspired Ice Creams:** Baskin-Robbins' Trick Oreo Treat Dark ice cream offers a spooky twist on traditional ice cream flavors, presenting an opportunity for other ice cream brands to create unique and festive flavor combinations for Halloween.
- **Polar Pizza:** Baskin-Robbins' offering of a Polar Pizza as part of their Halloween-inspired offerings opens up a trend for other ice cream chains to explore creative and innovative ways to present ice cream in non-traditional formats.
- **Donut Ice Cream Sandwich:** The option of having Baskin-Robbins' Trick Oreo Treat Dark ice cream as part of a donut ice cream sandwich highlights the potential for bakeries and dessert shops to combine different treats to create unique and indulgent dessert experiences.

### Industries Being Reshaped

- **Ice Cream:** The introduction of Halloween-inspired ice creams by Baskin-Robbins indicates a potential for other ice cream brands to innovate and create specialty flavors that cater to specific holidays or events.
- **Confectionery:** The incorporation of candy pieces like Baby Ruth and Butterfinger bars in Baskin-Robbins' Trick Oreo Treat Dark ice cream presents a chance for confectionery brands to collaborate with ice cream brands to create unique candy-flavored ice creams.
- **Bakery:** The use of donuts as a vehicle for ice cream with Baskin-Robbins' donut ice cream sandwich suggests an opportunity for bakeries to explore innovative collaborations with ice cream brands, offering customers delightful and indulgent dessert options.

## Related on Trend Hunter

- [Monster-Themed Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-okashina-okashina-halloween.md)
- [Spiced Halloween Ice Creams](https://www.trendhunter.com/trends/spicy-n-spooky-ice-cream.md)
- [Halloween Candy Ice Creams](https://www.trendhunter.com/trends/31-nights-of-monster-mash-creation.md)
- [Spooky Ice Cream Collections](https://www.trendhunter.com/trends/scoops-skulls-series.md)
- [Blended QSR Halloween Treats](https://www.trendhunter.com/trends/trick-n-treat-mcflurry.md)
- [Cosmic-Themed Brownie Ice Creams](https://www.trendhunter.com/trends/galactic-brownie-ice-cream.md)
- [Frozen Halloween-Themed Taco Treats](https://www.trendhunter.com/trends/boo-batter-ice-cream-taco.md)
- [Haunting Halloween Ice Creams](https://www.trendhunter.com/trends/halloween-ice-cream-flavors.md)
- [Cookie-Packed Irish Cream Treats](https://www.trendhunter.com/trends/golden-oreo-irish-cream-ice-cream.md)
