# Candy-Filled Frozen Desserts Sonic's Trick or Treat Blasts Blend M&M’s Minis, Snickers and OREO By Laura McQuarrie | Published 2020-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trick-or-treat-blasts References: [businesswire](https://www.businesswire.com/news/home/20200925005045/en) & [SonicDriveIn](http://www.SonicDriveIn.com/) [Sonic](https://www.trendhunter.com/trends/oreo-big-scoop-cheesecake-sundae) Drive-In is introducing Trick or Treat Blasts for a limited time that combine three beloved mix-ins: M&M’s Minis, [SNICKERS](https://www.trendhunter.com/trends/halloweekend-cookies) bar pieces and [OREO](https://www.trendhunter.com/trends/exclusive-oreo-items) cookie pieces. The frozen desserts are available in Vanilla Trick or Treat Blast varieties, both of which are made with a base of 100% real vanilla ice cream. As Halloween celebrations will look different this year, the Trick or Treat Blasts offer a simple way for those with a sweet tooth to indulge in their favorite flavors of the season. Scott Uehlein, vice president of product innovation and development for Sonic, says: "By packing in bites of Halloween favorites in each spoonful, we’ve captured the thrill of digging into a trick or treat haul in one frozen treat, served Sonic style." Image Credit: Sonic Drive-In ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Candy-filled Frozen Desserts:** The trend of candy-filled frozen desserts can be capitalized on by confectionery manufacturers by creating new product lines in this space. - **Limited-time Options:** More industries can take advantage of the trend of limited-time menu additions to create excitement around specific holidays or events. - **Flavor Combinations:** The trend of unique flavor combinations can be explored by food and beverage companies to create new and exciting products. ### Sectors Adopting This - **Confectionery:** Confectionery companies can take advantage of this trend by creating their own candy-filled frozen desserts with unique and exciting flavor combinations. - **Fast Food:** Fast food chains can capitalize on the trend of limited-time menu additions by introducing seasonal specials and limited-time items to create excitement and drive sales. - **Ice Cream:** Ice cream manufacturers can explore new and unique flavor combinations to stay competitive in the market and appeal to consumers looking for something different. ## Related on Trend Hunter - [Blended QSR Halloween Treats](https://www.trendhunter.com/trends/trick-n-treat-mcflurry.md) - [Halloween Candy Ice Creams](https://www.trendhunter.com/trends/31-nights-of-monster-mash-creation.md) - [Chocolaty Cheesecake Sundaes](https://www.trendhunter.com/trends/oreo-big-scoop-cheesecake-sundae.md) - [Halloween Candy Custard Treats](https://www.trendhunter.com/trends/reeses-monster-mash-jackhammer.md) - [Frozen Halloween-Themed Taco Treats](https://www.trendhunter.com/trends/boo-batter-ice-cream-taco.md) - [Frozen Co-Branded Candy Desserts](https://www.trendhunter.com/trends/oreo-reeses-blizzard.md) - [Seasonal Candy-Infused Frozen Treats](https://www.trendhunter.com/trends/softserve-treats.md) - [Peanut Butter Cake Bites](https://www.trendhunter.com/trends/trick-or-treat-cake-bite.md) - [Monster-Themed Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-okashina-okashina-halloween.md)