# Reflective Trick-or-Treat Bags Frito-Lay Variety Packs Help Kids Stay Safe on Halloween By Laura McQuarrie | Published 2019-10-10 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/trick-or-treat-bag References: [prnewswire](https://www.prnewswire.com/news-releases/frito-lay-variety-packs-shines-a-light-on-childhood-safety-with-limited-edition-reflective-trick-or-treat-bag-filled-with-snacks-300936591.html) & [FLVPHalloween](http://www.FLVPHalloween.com/) [Frito-Lay](https://www.trendhunter.com/trends/unbox-the-icons) Variety Packs is teaming up with Safe Kids Worldwide this Halloween to bring attention to children's safety by sharing a first-of-its-kind limited-edition reflective trick-or-treat bag. The candy-collecting 'Get Spotted' bags are designed to increase a child's chances of being seen in low-light conditions, as the spooky design has elements that will bounce light off its surface. The bags are filled with snacks, specifically the Frito-Lay's Flavor Mix Variety Pack, and has the potential to be reused year after year thanks to its durable design. As well as being able to purchase these [limited-edition Halloween bags](https://www.trendhunter.com/trends/limitededition-halloweeen-treats), in stores, families will also see Get Spotted displays that share details on how they can redeem free reflective stickers that can be used to personalize a Halloween costume or a trick-or-treat bag. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Reflective Trick-or-treat Bags:** The creation of reflective trick-or-treat bags presents an opportunity for companies in the Halloween-related industry to focus on safety and visibility in their designs. - **Reusable Halloween Merchandise:** Sustainable design in Halloween merchandise could greatly benefit from the creation of durable and reusable trick-or-treat bags. - **Personalized Costuming Merchandise:** Creating personalized Halloween merchandise, such as reflective stickers, creates a unique opportunity for companies in the Halloween industry to increase consumer engagement. ### Where This Applies - **Halloween Merchandise:** The reflective trick-or-treat bags and accompanying reflective stickers present an opportunity to market Halloween merchandise with a focus on safety. - **Consumer Packaged Goods:** The Frito-Lay Variety Packs are an example of a product providing an additional service (the reflective bag) to its typical function, demonstrating wider opportunities for CPG innovation. - **Safety Products:** The creation of reflective trick-or-treat bags highlights the potential value in marketing safety products to consumers, especially in the lead-up to large events. ## Related on Trend Hunter - [Candy-Hiding Trick-or-Treat Bags](https://www.trendhunter.com/trends/trickortreat-bag.md) - [Halloween Cookie Snack Packs](https://www.trendhunter.com/trends/halloween-cookie-snack-packs.md) - [Allergy-Friendly Halloween Treats](https://www.trendhunter.com/trends/allergyfriendly-halloween-treats.md) - [Nutrition-Minded Halloween Candies](https://www.trendhunter.com/trends/unreal-halloween-variety-bag.md) - [Glowing Halloween Cracker Snacks](https://www.trendhunter.com/trends/goldfish-halloween-packs.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Seasonal Halloween Marketing Promotions](https://www.trendhunter.com/trends/welchs-fruit-snacks-1.md) - [Halloween-Themed Gummy Candies](https://www.trendhunter.com/trends/bebeto-spooky-mix.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md)