# Apple-Shaped Running Routes The Tribute to Steve Run Recognizes the Former CEO By Amelia Roblin | Published 2011-08-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tribute-to-steve-run References: [neatorama](http://www.neatorama.com/2011/08/28/the-21km-tribute-to-steve-jobs/) & [josephta.me](http://josephta.me/2011/08/art-of-running-tokyo-steve-jobs-apple-logo/) Over the years, [Apple](https://www.trendhunter.com/trends/iphone-2g) Computers has come to assume an identity that speaks personally to electronics consumers throughout the world, and this Tribute to Steve run is evidence of such allegiance asserted from the point of view of one very happy customer. Joseph Tame wished to express his gratitude for the work that Steve Jobs has done, by [running a marathon](https://www.trendhunter.com/trends/new-york-city-marathon) around Tokyo in the shape of the Apple logo. The 21 kilometer, 13 mile route was undertaken on August 27th of 2011 and brought the jogger through Omotesando and Shinjuku, with Kagurazaka as the fruit's leaf and the athlete's starting point. He used two [iPhones](https://www.trendhunter.com/trends/twelve-south) to track his journey with the RunKeeper app, mapping out the iconic outline of the Tribute to Steve run that exists as part of his Art of Running project. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Personalized Graphic Running Routes:** Innovative ways to map out personalized graphic running routes as part of art or tribute projects. - **Interactive Fitness Apps:** Creating interactive and personalized fitness apps, like the RunKeeper app, to help runners track and visualize their progress. - **Brand Tribute Fitness Challenges:** Developing brand tribute fitness challenges to engage with consumers and promote brand loyalty, like the Tribute to Steve run. ### Where This Applies - **Fitness Technology:** Opportunities for fitness technology to develop interactive tools, such as mapping and tracking apps, for personalized fitness routines. - **Advertising and Marketing:** Creating advertising and marketing campaigns based on brand loyalty and personalized fitness challenges to engage with consumers. - **Sports and Entertainment:** Developing sports and entertainment events that integrate personalized fitness challenges, such as brand tributes, to enhance consumer engagement and loyalty. ## Related on Trend Hunter - [Route-Making Running Apps](https://www.trendhunter.com/trends/fitcrumbs.md) - [Anti-Scrolling Step Apps](https://www.trendhunter.com/trends/marathumb-challenge.md) - [Luxury Bespoke Smartphones Designs](https://www.trendhunter.com/trends/iphone-2g.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Strategic Running Gameplay](https://www.trendhunter.com/trends/battle-run.md) - [Elite-Level Running Apps](https://www.trendhunter.com/trends/sir-mo-farah.md) - [Immersive Virtual Marathons](https://www.trendhunter.com/trends/virtual-marathon.md) - [Store-Opening Delicate Artful Wallpapers](https://www.trendhunter.com/trends/apple-china.md) - [Runner-Targeted Ketchup Campaigns](https://www.trendhunter.com/trends/run-on-heinz.md)